The question of whether social media marketing really pays off is one that’s been repeatedly asked by brands and marketers in recent years. Because of the multitude of marketing channels, along with various attribution models and soft metrics, measuring social media’s effectiveness is still evolving. Social media has undeniable value in terms of customer loyalty, brand awareness, social engagement, and personal recommendations, but it can be complicated to try to determine the exact worth of social media marketing. Fortunately, there are plenty of successes that have been attributed to social media and numerous case studies that prove its performance. To see some of these social media successes, JeffBullas.com posted the following infographic created by Psoshul.com. It features evidence of social’s value and shows how going online can be right on the money.
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MDG Advertising, with offices in Boca Raton and New York, NY, is a full-service advertising agency and one of Florida’s top creative ad agencies. MDG specializes in developing integrated marketing solutions, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, creative media planning and buying, radio and TV advertising, Web design and development, infographic development, email marketing, social media marketing, and SEO. To learn more about the value of social media marketing, view this video infographic.