In an effort by PepsiCo to refresh its Quaker Oats brand, the familiar man in the Quaker Oats logo is getting a makeover. Lovingly referred to as “Larry,” the face that has graced the brand’s logo for decades will soon be younger, thinner, and have a shorter haircut. The Wall Street Journal reported on the company’s contemporary new logo and look.
The logo redesign is just one part of the global effort to breathe new life into the 134-year old brand. Today’s consumers still associate the logo with trust and tradition while correlating oatmeal with health and energy. The update will be subtle enough to convey these qualities while maintaining the long-loved legacy of the brand.
In addition to the changes to Larry, the logo will have a new square shape with a rich, red background and a bottom band of gold that conveys a seal of quality.
Like what you are reading?
Follow MDG Advertising and always be in the know.
To learn how savvy branding can increase your company’s appeal to consumers, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.
Our core capabilities include brand development, logo design, creative, digital marketing, print advertising, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.
Read more at WSJ.com.
Comments