In an effort by PepsiCo to refresh its Quaker Oats brand, the familiar man in the Quaker Oats logo is getting a makeover. Lovingly referred to as “Larry,” the face that has graced the brand’s logo for decades will soon be younger, thinner, and have a shorter haircut. The Wall Street Journal reported on the company’s contemporary new logo and look.
The logo redesign is just one part of the global effort to breathe new life into the 134-year old brand. Today’s consumers still associate the logo with trust and tradition while correlating oatmeal with health and energy. The update will be subtle enough to convey these qualities while maintaining the long-loved legacy of the brand.
In addition to the changes to Larry, the logo will have a new square shape with a rich, red background and a bottom band of gold that conveys a seal of quality.
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Read more at WSJ.com.