Targeting Facebook fans is more effective than targeting non-fans when it comes to converting people to sign-up for events, purchase products and register for services, according to a recent survey by social ad agency TBG. ReadWriteBiz.com recently reported on the details of this digital discovery.
It’s logical to expect that consumers who have already expressed their fondness for a brand would be more inclined to purchase or sign up for things related to that company. These findings corroborate that logic and suggest that brands would benefit by investing more effort in gaining Facebook Fans since they appear more likely to act.
Like what you are reading?
Follow MDG Advertising and always be in the know.
While the results may vary by market, industry and ad campaign, the survey analyzed billions of ad impressions to deliver the highly reliable conclusion that advertising to Facebook fans delivers greater value.
Read more at ReadWriteBiz.com.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted interactive marketing solutions, exceptional creative executions and solid branding and media buying strategies. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.