Blake Griffin Nets A Slam-Dunk For Kia

It’s not always easy for advertisers to make a new car hold court, but Kia scored a major win at the National Basketball Association’s annual slam dunk. Star player, Blake Griffin, leaped over the hood of a Kia Optima to catch a pass flung from the car’s sunroof to make the winning dunk. This breathtaking play was all captured on camera and video, with the Kia perfectly positioned in the background of broadcasts around the world.

Cars and sports have long gone hand-in-hand, and now car makers are increasingly using sporting events to display their cars, according to The Wall Street Journal.

The excitement of these venues is inspiring some interesting and memorable product placements, such as Kia’s thrilling basketball promotion. It’s this kind of exhilarating advertising that car makers and other advertisers are striving to bring into play to bring in consumers.

Like what you are reading?

Follow MDG Advertising and always be in the know.

Read the article.

MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design , creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here.

Connect with MDG on Facebook, Twitter and YouTube



Google Partner