DirectMarketingNews.com reports that there is an average ratio of 70-to-1 between brands’ email subscribers and their Facebook likes, with a ratio of 90-to-1 in regard to Twitter followers. These findings are based on the “Silverpop Mocial Survey: How Companies Are Using Social, Mobile, Local and Email” conducted by email marketing and automation firm Silverpop of its 500 clients.
The survey indicates that email remains a viable marketing channel, despite the additional findings that only 10 percent of marketers currently include an email opt-in on their branded Facebook pages and only 38 percent plan to add an email opt-in to their page.
Loren McDonald, VP of industry relations at Silverpop, said that many marketers don’t offer an email opt-in on Facebook because they may not have a tightly integrated marketing department, or they do not want to risk irritating fans by asking them to receive emails. In addition, these marketers may simply not know how to add an email opt-in to their page.
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“Don’t tell me consumers don’t like email,” said Mr. McDonald. “One of the key takeaways from the survey is the opportunity to take advantage of [separate digital marketing channels] to grow each other.”
Read the article about email marketing.
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