Bucharest Subway Station Turned into Digital Library | Best Out-of-Home Campaigns | Vodaphone Digital Library

Bucharest Subway Station Turned into Digital Library

Bucharest Subway Station Turned into Digital Library


An innovative digital library now allows Romanian metro commuters to pass their time with a good book. This unique advertising campaign, a collaboration between Vodaphone Romania and publisher, Humanitas, enables commuters to download volumes directly from a digital library in a Bucharest subway station. The brightest idea comes here: you can use your smartphone to scan QR codes visible on the spines of the books – to actually start reading a book in no time.

It’s part of a larger effort to encourage reading among young Romanians, since general readership has declined throughout the country in recent years, with a reported 52 percent of Romanians claiming to never read books. It’s hoped that the Vodaphone Digital Library can leverage the younger audience’s interest in the Internet and inspire them to discover the delight of digital books. eBookFriendly.com posted the following pictures of this progressive project.

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Read more at ebookfriendly.com.

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