Archives
Media Buying
- May 13, 2012 | The Four Questions: Getting the Scoop on Viewable Impressions
- February 18, 2012 | Study Shows 2012 Online Ad Spending Expected to Surpass Print for First Time
- November 16, 2011 | In Online Advertising, Brands Shouldn’t Equate Frequency And Blind Repetition
- August 5, 2011 | Five Savvy Ways To Market To Millennials
- July 17, 2011 | MasterCard Takes Its “Priceless” Campaign Even Farther
- May 17, 2011 | Why Insurance Firms Are Spending Billions On Eccentric Ads
- May 11, 2011 | Study Shows That Men Defy Marketing Stereotypes
- May 5, 2011 | Pepto-Bismol Gains Relief With Switch From TV Advertising To Digital Marketing
- May 4, 2011 | Marketing Forecast: U.S. Major Media Advertising Spending
- May 2, 2011 | Gap Gets A Fresh, Fun Makeover
- May 2, 2011 | Infographic: The Makings Of a Modern Media Agency
- April 21, 2011 | TV Advertising Ranked Most Influential
- April 20, 2011 | 7 Billion: Are You Typical? – National Geographic Magazine
- April 5, 2011 | What National Geographic’s Population Series Means To Marketers
- April 4, 2011 | 4A’s Conference Asks Agencies To Welcome New Technologies
