The world’s largest beverage company is launching a multi-platinum retro advertising campaign to celebrate 125 years in the beverage business, reports MarketingWeek.com. As part of the ad campaign, a new television spot will intermix a medley of iconic Coca-Cola ads and imagery from the past century. The background will feature the song from the famous 1970s hilltop ad, “I’d Like To Teach The World To Sing.”
Beyond television advertising, the campaign will position outdoor sculptures of 3D giant glass bottle replicas with built-in bubble machines at busy consumer locations.
In the U.K., the company will also launch a “Retro Poster Maker” that enables fans to superimpose their photos into classic Coca-Cola ads and possibly have their image featured on the famous Piccadilly sign. On May 9, employees will be handing out free bottles of Coca-Cola to the London public.
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As part of the celebration, Coca-Cola packaging will carry 125th anniversary artwork and a range of limited-edition glass bottles will be available.
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