If a picture is worth a thousand words, then what are the actual words worth? More than you could ever imagine, especially when it comes to copywriting that interests, informs, and influences audiences for creative and commercial purposes. To clearly define the fine art of creative copywriting, abccopywriting.com created a fascinating infographic that reveals the essence and elements of writing for response. It illustrates the details involved in the creation of copy, from the goal of a slogan to the intent of the benefits and the need to make persuasion a priority. Next, it shows the structure of writing to spark reaction and action, along with helpful techniques to keep the words flowing. Then, it displays the factors that figure in common copywriting projects, from sales letters to Web pages, and more. For a firsthand look at the last word on copywriting, check out the following infographic.
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Infographic via ABCcopywriting.com.
MDG Advertising, a creative Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, infographic development, website design and development, email marketing, social media marketing, and SEO.