In Britain, Domino’s Pizza and Blippar have debuted a new mobile ordering app that lets hungry consumers with smartphones order a pizza directly from billboards and posters advertising the pizza franchise’s 555 deal. Adweek.com reported on how this app is satisfying appetites for mobile marketing innovation.
To use the app, consumers simply point their smartphones at one of these outdoor ads. Then, the app creates an augmented reality experience that allows users to order a pizza, download deals, and visit the Domino’s Facebook page.
This state-of-the-art app enables Domino’s to instantly engage consumers and leverages the growing popularity of their online ordering feature. As you can see, Domino’s is taking mobile marketing into a whole new realm and it’s likely that others will follow for their own piece of the pie.
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Read more at Adweek.com