While shocking social media tactics can generate buzz for a company, it’s important to remember that they are only one element of a marketing arsenal and not a substitute for a solid marketing strategy. ParkerHowell.com recently reported on why brands must make marketing strategy their main priority.
Social media tactics have become a useful way to attract attention and awareness, but some brands are too focused on creating shocking executions that have no relevance to their overall goals. They soon find out that these eye-catching antics may make a brief impression, but they do nothing to improve sales or enhance the brand. Savvy marketers realize that humorous or dramatic online tactics can certainly play a role in their marketing efforts, but that they must be part of an integrated marketing strategy that drives the direction of the brand.
As social media continues to gain momentum among companies and consumers, the challenge will be not to get carried away with crazy online tactics, but rather to incorporate intelligent and intriguing online and inbound marketing tactics into a marketing strategy that’s based on building a better brand.
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