Dove may be a skin care company, but the company is striving to show that beauty is more than skin deep in a new short film called Selfie. Recently released at the 2014 Sundance Film Festival, the film shines the spotlight on how social media is redefining the way that the world views and values beauty. Mashable.com featured the film and took a closer look at its beautiful message.
Directed by documentary filmmaker Cynthia Wade and produced by Sharon Liese, the seven-minute video focuses on how a group of teenage girls and their mothers perceive the way they look. After discussing their insecurities, Dove asks them to participate in a project by taking “selfie” photos, which would be featured in a photo exhibit.
In addition to helping both the teens and their mothers accept that they’re beautiful, the experience becomes a reflection of today’s broadening view of beauty, which has much to do with social media. In fact, Dove conducted research that shows how 63% of women think that social media is influencing our definition of beauty much more than print media, music, and film.
“Now, we have the ability to photograph the beauty we see in our friends and ourselves,” said Ms. Wade. “When we share these diverse images on our social networks, we are taking personal ownership and truly redefining beauty.”
Like what you are reading?
Follow MDG Advertising and always be in the know.
Dove has long promoted self-acceptance and embracing one’s natural beauty. At first, this concept was quite controversial because it was completely contrary to the industry’s approach of changing one’s appearance to adapt to the standard of beauty.
Yet through Dove’s dedication to promoting personal acceptance and self-love, women are seeing themselves in a beautiful light.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, email marketing, content marketing, social media marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.