Marketers are now able to target consumers by zip code by using the social network’s self-service ad placement tool. InternetRetailer.com reported on why this new feature is being embraced by marketers and how it could help attract small businesses, many of which have been reluctant to enter the social marketing swirl.
Targeting by zip code was one of marketers’ most popular requests because it offers greater flexibility than Google’s AdWords by allowing for the selection of one zip code or multiple codes.
While small businesses have previously preferred e-mail marketing to social media or direct mail, Facebook is hopeful that zip code targeting will appeal to small businesses and serve as their entry to advertising on the booming social network.
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