Facebook has nearly 1 in 4 display ads

By Alexei Oreskovic  SAN FRANCISCO | Mon Nov 8, 2010 6:57pm EST

(Reuters) – Facebook, the world’s No. 1 Internet social network, is proving as popular among advertisers as it is among Web surfers. Nearly one of every four graphical, online display ads viewed in the United States in the third quarter was on Facebook’s website, according to a new report by Web analytics firm comScore.

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Facebook’s 23.1 percent share of display ad impressions was up sharply from 17.7 percent in the second quarter and more than double the No. 2 ranked company, Yahoo Inc, which had 11 percent share. In fact, Facebook’s website racked-up more ad impressions in the third quarter than the next four companies combined, which includes Yahoo, Microsoft Corp, News Corp’s Fox Interactive Media and Google Inc, according to comScore.   Read the entire article

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