Facebook is trying to give mobile ads a friendlier face with two improvements on popular features. The first involves the “likes” of the mobile news feed, while the second regards the look of mobile app install ads. While these changes are relatively minor and more aesthetic than anything, InsideFacebook.com gave specifics on the social tweaks.
First, iOS users will notice a brand-new “like” icon when accessing their news feeds from their mobile devices. Second, they will see more aesthetically pleasing mobile app install ads. These new mobile app install ads now have a subtler “Suggested App” header rather than an intrusive banner image and call to action of the previous ads.
These changes appeared after the latest Facebook iOS update and are reportedly only for iOS operating systems, but their acceptance is likely to lead to a rollout for Android devices.
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Read more at AllFacebook.com.