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	<title>MDG Advertising</title>
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		<title>Museum Store Sales Up 76%</title>
		<link>http://www.mdgadvertising.com/blog/museum-store-sales-up-76/</link>
		<comments>http://www.mdgadvertising.com/blog/museum-store-sales-up-76/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 18:28:37 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2190</guid>
		<description><![CDATA[
Define the store&#8217;s entry and visitors will shop!
The Boca Raton Museum of Art wanted to attract more visitors to the one-of-a kind merchandise in its gift store, which was located right next to the museum’s lobby. “Because the lobby flowed directly into the gift store, visitors had no sense of arrival,” said Michael Del Gigante, [...]]]></description>
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		<title>Successful Brands Come On Strong</title>
		<link>http://www.mdgadvertising.com/blog/successful-brands-come-on-strong/</link>
		<comments>http://www.mdgadvertising.com/blog/successful-brands-come-on-strong/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:14:19 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2176</guid>
		<description><![CDATA[
“A strong brand is a company’s best defense against a challenging economic climate and growing competition,” says Michael Del Gigante, president and executive creative director of MDG Advertising. “It needs to have a distinct personality that consumers can relate to and respond to, and is key to developing long-term loyalty and a sustainable competitive advantage.” [...]]]></description>
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		<title>Whether you’re Nike or a newbie, strategy is key</title>
		<link>http://www.mdgadvertising.com/blog/whether-you%e2%80%99re-nike-or-a-newbie-strategy-is-key/</link>
		<comments>http://www.mdgadvertising.com/blog/whether-you%e2%80%99re-nike-or-a-newbie-strategy-is-key/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 16:16:36 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2147</guid>
		<description><![CDATA[ 

At MDG, we constantly emphasize the importance of strategy, so it’s no surprise to us that Nike is giving full credit to strategy for its most recent advertising success.

“I always tell our clients that a clear, well-defined strategy is essential because it outlines their business goals, then drives the creative, marketing and media needed [...]]]></description>
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		<title>10 Greatest Jingles</title>
		<link>http://www.mdgadvertising.com/blog/10-greatest-jingles/</link>
		<comments>http://www.mdgadvertising.com/blog/10-greatest-jingles/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 16:28:46 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2136</guid>
		<description><![CDATA[Forbes 6/30/10 Ken Bruno. McCann-Erickson&#8217;s &#8220;I&#8217;d like to buy the world a Coke&#8221; tune has been ranked as the best jingle ever by a panel of chief marketing officers and ad executives, including Jeff Goodby, co-founder and co-chairman of Goodby, Silverstein &#38; Partners; Kim M. Sharan, CMO of Ameriprise; and Milda Misevicius, executive vice president [...]]]></description>
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		<title>Breaking News – Max Planck Florida Institute Is Breaking Ground</title>
		<link>http://www.mdgadvertising.com/blog/breaking-news-%e2%80%93-max-planck-florida-institute-is-breaking-ground/</link>
		<comments>http://www.mdgadvertising.com/blog/breaking-news-%e2%80%93-max-planck-florida-institute-is-breaking-ground/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:37:16 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2113</guid>
		<description><![CDATA[
Florida is celebrating the “science of tomorrow” today at the official groundbreaking ceremony for the Max Planck Florida Institute in Jupiter. Nearly 200 business and scientific leaders will join Germany’s renowned Max Planck Society for a virtual tour of the new biomedical research center followed by the official groundbreaking. Scheduled to open in 2011, the [...]]]></description>
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		<title>Florida Artists Take Their Place In The Sun At The Boca Raton Museum Of Art</title>
		<link>http://www.mdgadvertising.com/blog/florida-artists-take-their-place-in-the-sun-at-the-boca-raton-museum-of-art/</link>
		<comments>http://www.mdgadvertising.com/blog/florida-artists-take-their-place-in-the-sun-at-the-boca-raton-museum-of-art/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 15:40:08 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2100</guid>
		<description><![CDATA[
Discover the hottest artistic talents under the Florida sun as the Boca Raton Museum of Art presents the 59th Annual All Florida Juried Competition and Exhibition from June 22nd through August 8th.  As the state’s longest-running annual juried competition, this event has introduced the works of thousands of Florida artists over its fifty-nine year history.

To [...]]]></description>
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		<title>Credit Union Marketing: MDG Makes Multimedia Movie Magic With IBM Southeast Employees&#8217; Federal Credit Union&#8217;s Savings Promotion. Fifth In A Series Of Eight.</title>
		<link>http://www.mdgadvertising.com/blog/credit-union-marketing-mdg-makes-multimedia-movie-magic-with-ibm-southeast-employees-federal-credit-unions-savings-promotion-fifth-in-a-series-of-eight/</link>
		<comments>http://www.mdgadvertising.com/blog/credit-union-marketing-mdg-makes-multimedia-movie-magic-with-ibm-southeast-employees-federal-credit-unions-savings-promotion-fifth-in-a-series-of-eight/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 12:59:21 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2064</guid>
		<description><![CDATA[
Click the clapper to view today&#8217;s featured trailer &#8220;Saving Time&#8221;.

To complement our direct marketing and POP campaign, MDG produced a series of movie trailers promoting the credit union’s services, from checking to savings to online banking. These movie trailers are featured on the IBM Southeast Employees&#8217; Federal Credit Union website promotions landing page.
Stay tuned for [...]]]></description>
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		<title>MDG’S Checklist For SEO</title>
		<link>http://www.mdgadvertising.com/blog/mdg%e2%80%99s-checklist-for-seo/</link>
		<comments>http://www.mdgadvertising.com/blog/mdg%e2%80%99s-checklist-for-seo/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:00:25 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://mdgadvertising.com/blog/?p=1529</guid>
		<description><![CDATA[Before implementing SEO techniques, you’ll need to investigate the search market in which you’re competing for prominent presence. The initial research you do – including keyword research, competitive analysis, and link-profile analysis – is the most important step in the SEO process.
Write down your goal.

Why are you doing this? Why do you want people to [...]]]></description>
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		<title>MDG Advertising selected to work with Gunster</title>
		<link>http://www.mdgadvertising.com/blog/mdg-advertising-selected-to-work-with-gunster/</link>
		<comments>http://www.mdgadvertising.com/blog/mdg-advertising-selected-to-work-with-gunster/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 12:59:35 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=2056</guid>
		<description><![CDATA[Boca Raton, Fla. — June 3, 2010 — MDG Advertising has been retained by Gunster, for branding and marketing services. The agency will be working on the law firm’s service overview collateral, as well as the collateral for each of its practice groups.
The firm has recently gone through a name transition from Gunster, Yoakley &#38; [...]]]></description>
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		<title>Credit Union Marketing: IBM Southeast Employees’ Federal Credit Union Auto Loan Promotion Exceeds Expectations!</title>
		<link>http://www.mdgadvertising.com/blog/credit-union-marketing-ibm-southeast-employees%e2%80%99-federal-credit-union-auto-loan-promotion/</link>
		<comments>http://www.mdgadvertising.com/blog/credit-union-marketing-ibm-southeast-employees%e2%80%99-federal-credit-union-auto-loan-promotion/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 12:57:57 +0000</pubDate>
		<dc:creator>Joanne Del Gigante</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.mdgadvertising.com/blog/?p=1893</guid>
		<description><![CDATA[IBM Southeast Employees’ Federal Credit Union offers Auto Loans with rates as low as 3.25% APR.


During this recent Auto Loan promotion, IBM Southeast Employees’ Federal Credit Union Members were invited to apply for an auto loan that promised great rates, fast answers and better service&#8230;and apply they did! This extremely successful campaign exceeded all expectations. [...]]]></description>
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