With all of our marketing metrics and advertising analytics, we still haven’t figured what makes a video go viral. And advertisers will try anything, from the wacky to the tacky, to make video ads that get viewed ad infinitum. With the year winding down, YouTube tallied up its ten most viewed video ads of 2013. Were your favorites favored by others? Or are you baffled by the ads that were viewed in volume?
From Evian’s raucous rebirth of the boogying babies to Dove’s poignant portrait of beauty and Audi’s Super Bowl spin on the ultimate prom date, Mashable.com featured these favorites to show you which ads played well with YouTube viewers.
1. Evian “Baby & Me” 67.2 Million Views
Evian’s sequel to 2009’s “Roller Babies,” which was the most-viewed ad of all time, is a worthy successor.
2. Dove “Real Beauty Sketches” 60.5 Million
Dove hires a police sketch artist to expose the yawning gap between women’s self-conceptions vs. how they are viewed by others.
3. Microsoft “Child of the ’90s” 50 Million
Microsoft takes a self-effacing tack for its much-loathed Internet Explorer browser.
4. Pepsi MAX “Test Drive” 37.8 Million
Pepsi MAX and Nascar’s Jeff Gordon pretend to punk a car dealer. The action was actually staged.
5. PooPourri “Girls Don’t Poop” 20.6 Million
A woman affecting an upper-class British accent makes a pitch for the product, which masks the scent of feces.
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6. Kmart “Ship My Pants” 20.1 Million
That double entendre is repeated a dozen times in this popular ad for Kmart’s in-store shipping program.
7. Geico “Hump Day” 19 Million
The success of this ad was fueled in part by the fact that people like to share it on Wednesdays.
8. Ram Trucks “Farmer” 16.6 Million
Late radio broadcaster Paul Harvey’s tribute to farmers is underscored by beautifully stark photography in this popular Super Bowl ad.
9. Volkswagen “Get Happy” 14.8 Million
VW, known for its uber-popular 2011 Super Bowl ad “The Force,” here takes a different approach. The use of a Jamaican-accented white guy offended some, though defenders pointed out that there are white Jamaicans too.
10. Audi “Prom” 10.8 Million
In this Super Bowl ad, a teen goes to his prom with an Audi, which makes all the difference .
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. MDG’s core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, Web design and development, online video advertising, email marketing, social media marketing, and SEO. For the latest trends in YouTube and video advertising, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com. To see why you should add video advertising to your brand’s social media marketing strategy, watch MDG’s video infographic, Advertisers, You Need YouTube.”