Join Us Tuesday, March 29, 2011 REGISTER HERE.
Phillips Point Club in West Palm Beach
6:00 pm Reception
6:30 pm Presentation
8:00 pm Conclusion
It’s no secret that consumers of luxury goods and services are heavy users of the Internet. Engaging your audience through search and social media is key, but quantifying the impact of your digital marketing efforts in terms of ROI is crucial.
In this competitive marketplace, are you continually revisiting how your potential customers/clients discover what you have to offer? Are you leveraging web analytics to measure the performance of your website and the popularity of your brand? Your competition is, make no mistake about it. If you haven’t integrated conversion tracking and web analytics as part of your digital marketing strategy, here’s your opportunity to learn how.
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Join MDG Advertising’s Eric Norstrom and Charlie Ellis for an insightful discussion on how to leverage 5 simple tactics to use Google Analytics to improve your search marketing efforts – and one alluringly lucrative tactic to improve your conversion efficiency.
Eric’s work as an information architect, usability expert and creative director spans almost 16 years, and has taken him from South Florida to Boston, and back again. Along the way, Eric has worked with Fortune 500 clients such as AT&T, FedEx and Pfizer to architect, design and build websites and Internet applications.
As an SEO and web analytics specialist, Charlie works with enterprise-level clientele to direct link-building, competitive analysis, digital brand development, and social media initiatives. His ability to articulate resonant marketing messages with power and authority complements his ability to simplify technical SEO skills into actionable insights. He has contributed to several advanced SEO panels at SES, PubCon. SMX East, and IMSB.
MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design , creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here.