Inspired Ways Museums Are Reaching Online Audiences

At first, museums only used interactive media to promote exhibits and events. Today, these institutions warmly embrace digital marketing and social media as ways to connect with cultural consumers. offered insight on how museums can leverage online opportunities to create compelling campaigns.

Start the Conversation Social media allows museums to engage consumers by providing access to real-time information and giving visitors a voice that increases their interest and involvement. By opening up a dialogue via social media, museums are showing visitors that their opinions matter, which contributes to stronger relationships and greater support.

Make Room for Mobile – While mobile phones were traditionally turned off during tours, museums are now integrating these devices into their cultural activities. Whether by developing apps to serve as guides or using location-based networks for exhibit scavenger hunts, museums are realizing that mobile can maximize the museum experience.

Take Your Tour Digital – When visitors can’t make it to the actual museum, there’s an increasing number of digital museums that let people appreciate art online without ever leaving home.

“Social media has pushed museums toward being more responsive to the public,” according to Museum Nerd, a blogger and social evangelist focused on the museum scene. As more and more museums go in a digital direction, cultural communications have become truly state-of-the-art.

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MDG Advertising handles all advertising and interactive, collateral design, transit advertising and media buying for the Boca Raton Museum of Art, an enriching, non-profit cultural institution in Boca Raton, Florida.

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