Instagram’s popularity is shooting to new heights. The Facebook-owned photo-sharing site recently exposed that it hit 400 million active monthly users. This is a 33% increase from December when the site claimed 300 million monthly users. BusinessInsider.com shared more on how Instagram continues to snap up social media success.
The Global Picture
Interestingly, more than 75% of overall Instagram users live outside of the U.S. And more than half of its most recent 100 million users reside in Europe and Asia.
Much of Instagram’s success can be attributed to the explosion of social media, the ubiquity of mobile devices, and Facebook’s rapid rise into a mobile app leader. These three elements have given Instagram extraordinary momentum that shows no signs of stopping.
Getting a Second Look from Advertisers
While Instagram continues snapping up users with new features and formats, it’s also attracting advertisers with worthwhile ad opportunities. Instagram keeps developing social media marketing tools and targeting tactics that help brands get noticed naturally and leave a positive impression.
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And with the social site’s ever-increasing number of users, advertisers get outstanding reach to a global, social audience.
“When Instagram launched nearly five years ago, 400 million seemed like a distant dream,” the company writes. ”Now, we continue to strive to improve Instagram—helping you experience the world through images and connect with others through shared passions.”
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