In a move to expand its social circle of advertisers, Instagram is introducing Carousel ads. This new ad unit transforms a seemingly single image into a swipe-able story of multiple pictures. It lets brands show numerous features of products to let viewers learn more about them. These ads will also be clickable to link viewers to more information. Making these ads clickable complements the concept because if viewers are willing to scroll through photos, they’re clearly displaying interest. So it’s likely they’re open to learning more by opening up a link. TheNextWeb.com displayed details on this turn of events.
Instagram plans to slowly roll out Carousel ads over the coming weeks so they can evolve this revolving ad format for optimal performance.
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The company hopes that once this news gets around to brands, more will turn to Instagram to get more from their social media ads.
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