RSS Feed

Invisible Mercedes

Mercedes-Benz is striving to make its new fuel-cell vehicle stand out by making it invisible. To emphasize that its new B-Class hatchback has no exhaust emissions, the German automaker recently produced a 90-second spot promoting its F-CELL hydrogen fuel technology where the vehicle appears to be invisible as it travels through diverse areas of Germany. To produce this high-tech, creative advertising campaign, the car was first completely covered in LEDs. Then a camera on the other side of the car transmitted images of the surrounding area to the LEDs. The result was a veil of invisibility that opens your eyes to the wonders of digital technology. Take a look at this brilliant concept by Jung von Matt/Alster, Germany.

Like what you are reading?

Follow MDG Advertising and always be in the know.

To implement an innovative creative advertising campaign to capture your audience’s attention, contact MDG Advertising today at 561-338-7797, or visit


Google Partner