A picture may be worth a thousand words, but a tweet is worth a free bag of Special K chips at Kellogg’s Tweet Shop in London. This new pop-up store is giving away samples of the brand’s salty snack to visitors who send out a tweet about the experience. People can choose from three pre-written tweets or create their own and receive a free snack in return. The social media marketing effort demonstrates how major brands are realizing the power of social media and considering its value to be comparable to currency. Adweek.com reported on Kellogg’s pop-up store, which shows that the brand believes social media is all that and a bag of chips.
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