When LeadAmerica realized that its website was not achieving its fullest potential, they turned to MDG’s digital experts to take their website in the right direction. The result was a redesign that made the site more interactive, more informative, more user-friendly and ultimately more successful.
LeadAmerica’s original website homepage was static and one-dimensional, which contradicted the very nature of its dynamic and multi-faceted youth leadership programs. To remedy that situation, our digital team redesigned the homepage to engage and excite the reader.
The new homepage provides a better focus on speaking directly to the target audiences (students, parents and educators), and directing each audience to the most relevant content. Aesthetically, the redesign focused on following the more modern and youthful elements of the logo redesign.
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Beyond the homepage, the specific web conference pages have been revamped to be more engaging and relatable to visitors. The original website featured conference pages with headers which didn’t connect with readers and left a very sales-oriented impression. Now, the new conference headers feature photos of students actually participating in each of the programs. This allows students to virtually picture themselves enjoying these experiences while showing parents and educators the enriching opportunities that lie ahead. The new headers also feature a direct call to action which was missing from the previous ones. The difference is astounding with the new web conference headers immediately capturing the reader’s interest and leading them into the information on the page.
Our team achieved its goal of refreshing the look and breathing new life into LeadAmerica’s website. All of these improvements were designed to give LeadAmerica more opportunities to click with visitors and help them achieve greater online success.
For more information, visit www.lead-america.org
Eric Norstrom is director of digital operations at MDG Advertising. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted, Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. To view all MDG corporate identity projects, collateral design, signage, TV and Web design, click here.