By 2015, local search advertising revenues are expected to spike more than 50 percent to hit $8.2 million and make local search signify 30 percent of all search volume, according to media researcher, BIA/Kelsey. MediaPost.com recently outlined these staggering search projections.
In 2010, better product integration across search engines helped local search ad revenues reach an all-time high. Analysts expect that trend to grow stronger, with many believing that local search revenue could even help local TV and radio stations work together with the big search engines.
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“Revenues will continue to grow as better targeting, increased mobile usage, and improving integration drive up local search activity,” said Matt Booth, senior vice president and program director of BIA/Kelsey’s Interactive Local Media practice.
With such strong momentum behind local search, marketers should consider leveraging local for all it’s worth.
Read more about local search advertising revenue.
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