As consumers become more and more empowered about their healthcare decisions, marketers are realizing the critical need to proactively pursue these potential patients and foster ongoing conversations in the interest of generating long-term relationships. Today’s healthcare consumers have the technology and knowledge at their fingertips to find healthcare providers, products, and support at a moment’s notice. As a result, healthcare marketing strategies must include the numerous digital, mobile, and social media opportunities to position their brands on these channels in order to reach consumers actively seeking information and insight. To help healthcare marketers and brands tap into the most viable and valuable strategies today, MDG Advertising created a comprehensive report called “Driving Change in U.S. Healthcare Marketing.”
It offers expert guidance on the most powerful and profitable ways to position the healthcare brand as one worthy of trust, recommendation, and long-term loyalty. It also reveals how to harness new media for maximum reach, results, and referrals. The competition for these consumers has never been stronger and one missed opportunity can drive consumers directly to a competitor. Fortunately, “Driving Change in U.S. Healthcare Marketing” both identifies and simplifies the most worthwhile ways to keep healthcare brands in touch with consumers—and on top of the competition.
“Driving Change in U.S. Healthcare Marketing” reflects the most successful strategies and tried-and-true healthcare marketing methods gleaned from MDG’s extensive experience propelling medical service brands, hospitals, practice groups, and healthcare products to great success. That knowledge, coupled with our advanced expertise in leveraging the latest digital marketing opportunities to reach consumers at every touchpoint, is now available to you in this indispensable report.
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MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top healthcare marketing companies, whose clients include Dental Care Alliance, MDVIP, Max Planck Florida Institute, Primary Pharmaceuticals, and HCA East Florida. Our 360° approach uses just the right mix of traditional and digital marketing to reach your advertising goals. While some industries may fare better in print and others online, we strive to create a balanced approach, where traditional, social media, and digital marketing efforts support each other and your message is tailored to the medium. To stay on top of the latest trends in healthcare marketing, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.