M&M’s plays up the charms of one of its candy characters, Ms. Brown, in a new TV commercial by BBDO in New York. Ms. Brown is one of the brand’s most recent candy characters who wants to be appreciated for what’s on the inside rather than only defined by her tempting appearance. In the TV commercial, Ms. Brown enjoys a lunch date with a handsome telenovela star who compliments her looks, only to be scolded for not appreciating her goodness on the inside. Ultimately, she falls for his looks, too, to show that it’s possible to be appealing both inside and out. AdWeek.com recently posted the sweet commercial.
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