eMarketer.com reports that retail and consumer packaged goods will account for the highest shares of new online ad spending. This news comes as the U.S. online ad market expects to see spending soar to an estimated $31.3 billion.
The retail industry is expected to add more than $1.3 billion to online budgets in 2011, for a total of $6.78 billion and growth of 24 percent. The consumer packaged goods segment is forecast to spend $640 million more to advertise online this year than last year, and will continue to grow through 2015. The automotive and financial services industries are also expected to post healthy growth through 2015.
The strong growth in U.S. online ad spending, along with the increasing number of marketers getting involved with digital, indicate that each industry will post strong yearly growth over the next four years. By 2015, total U.S. online ad spending will reach $49.5 billion for a 58 percent increase from today.
Read more at eMarketer.
Like what you are reading?
Follow MDG Advertising and always be in the know.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.