With an impressive 17% increase in attendance from the previous year, the Boca Raton Museum of Art’s 2010 Youth Summer Camp at The Art School was obviously a big hit with little kids. Students looking to have fun with fine art enjoyed the exciting eight-week program, which allowed them to enjoy the freedom of self-expression through sculpture, drawing, painting, ceramics, papier-mâché, collage, interactive demonstrations and visits from special artists. What inspired such an increase?
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MDG gave the Museum’s marketing a creative twist by updating their online ads and promoting an online radio auction. We continued with an eye-catching campaign, creating special ads that featured the Summer Art Camp, which drew crowds of kids.
For more information, call the Museum at 561-392-2500 or visit www.bocamuseum.org
MDG Advertising handles all creative advertising, collateral design, direct mail, transit advertising and traditional and online media buying for this non-profit cultural institution in Boca Raton, Florida. A full-service South Florida advertising agency with offices in Florida and New York, MDG specializes in developing exceptional creative executions, solid branding and media-buying strategies, targeted Internet solutions, SEO, and social media strategy and implementation that give our clients a competitive advantage. For more information, call 561-338-7797 or log on to www.mdgadvertising.com.
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