NBC’s Heroic Marketing Effort

It’s a bird, it’s a plane, no – it’s NBC’s daring promotion for the premiere of its new television series, “The Cape” about a policeman turned superhero. The Wall Street Journal reports that the network has joined forces with the New York City Department of Recreation to outfit many of the city’s statues and monuments with black capes, such as William Shakespeare in Central Park and George Washington in Union Square. The epic effort will include temporary plaques that convey the heroism of the figures in relation to the show’s superhero, as well as social media promotions and sweepstakes.

“This is an unprecedented campaign, one that pays homage to the city’s great heroes,” said Adam Stotsky, president of marketing at NBC Entertainment. Mr. Stotsky said that the overall marketing brigade for “The Cape” is “a multimillion dollar campaign,” and as part of that, for this particular promotion, the network made a “small honorarium to the city’s Parks and Recreation Department for the privilege of partnering with them.”

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With this noble crusade, NBC has gone where no network has gone before to cloak “The Cape” in awe.

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