The New York Post hasn’t advertised for decades, preferring to focus on traffic-stopping, eye-popping content. But its recent digital re-launch has brought back ads to its pages that reflect its sensational style. In the bold campaign by Goodby, Silverstein & Partners in New York City, called “Made You Look,” the ads do just that—they make you stop, stare, and smile at their signature New York moxie. The campaign will extend across the paper’s experiential, out-of-home, digital, and trade efforts. Adweek.com gave a glimpse of these clever, cheeky ads that you’ve got to see to believe.
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“The goal of the campaign was to capture and reinforce, across print and digital, consumer and trade, our core strength: getting people to pay attention to what we do through our wit, our irreverence and our truly unique voice,” said Jesse Angelo, CEO, publisher.
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