SEO is often a challenge for marketers because it requires excellent content to be truly successful. The development of high-quality, original content that naturally leverages keyword strategies can lead to a higher cost, but also a higher rate of success.
Advertising and Marketing Blog
MDG recently launched a new website for Livingston Carthenon, a premium vehicle storage service offering highly-secured, monitored and climate-controlled car storage, as well as first-class maintenance and delivery services, in West Palm Beach. Our digital team steered the direction of the website architecture, design and development to convey the company’s luxurious features to auto aficionados who share their passion for protecting and preserving fine automobiles.
CBS has partnered with Nielsen to create new model for TV planning and buying based on viewer behavior and attitudes, rather than on traditional demographics, reports AdAge.
As your online presence becomes increasingly important, you can use your personal and professional biographies to boost your SEO power. SEOmoz outlines the best ways to turn your biography into an SEO-building opportunity.
Google has strict webmaster guidelines, and web developers would be wise to abide by them. MediaPost.com reported that when Overstock.com and Forbes recently overstepped their bounds, their violations resulted in the wrath of Google. Now, webmasters and SEOs are taking another look at their sites to make sure they’re not breaching Google’s guidelines. The following three tips can help ensure you stay on Google’s good side.
With consumers making more online purchases, marketers are closely tracking their shopping behaviors. Google recently introduced the third version of Google Commerce Search, a hosted enterprise product search that powers online retail stores and an e-commerce web site to provide a greater interactive experience for consumers. MediaPost.com reports that the updated version features instant search, product recommendations, local product availability and improved merchandising tools to help retailers develop promotions that can be displayed in banners beside related search queries. Now that retailers and advertisers have what they need to increase clicks, the question is when should they expect them?
Spokescharacters capture the essence of a brand, but they also capture our hearts. To determine our favorite figures, E-Poll surveys 1,500 people aged 13 to 49 monthly regarding their awareness and opinions about various corporate characters. So which brand icons do we idolize?
The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only constant is the need for transparency. In response, the Institute for Advertising Ethics (IAE) was created to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business.