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The 2011 Shift In SEO

The 2011 Shift In SEO
SEO has undergone major changes since its humble beginnings, and those shifts have affected everyone in the field.

Today, the role of SEO expert has evolved into the job of organic Web strategist. A major focus is on creating site engines that are simple to crawl and index. There’s also an emphasis on selecting the right keywords and using them effectively. In terms of content, it’s wise to use the company’s resources to develop relevant and shareable material while incorporating innovative features such as infographics, interactive tools and apps.

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Chrysler Brands Its Street And Racing Technology (SRT) Program

Chrysler Brands Its Street And Racing Technology (SRT) Program

MediaPost.com reports that Chrysler Group’s Dodge division plans to take its SRT marquee to the streets as a sub-brand. The SRT program is a unique factory speed treatment that was originally used mostly for the Dodge Viper, but will now be used to modify Chrysler, Dodge and Jeep vehicles.

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Six Tips For Better Email Design

Six Tips For Better Email Design

With the overabundance of email today, brands need a clear and consistent design for their email marketing messages if they want them to be engaging and effective.

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The Birth Of A Human-Centric Marketing Approach

The Birth Of A Human-Centric Marketing Approach
Image copyright One to One Global.

The traditional customer-centric approach to marketing has evolved into an inspired human-centric paradigm. This new approach views consumers as interactive communicators with highly personal views, with its success rate gauged by the strength of the customer relationship. This is in sharp contrast to the fading customer-centric approach that viewed consumers as passive participants and measured success by the amount of merchandise sold. Jeremi Karnell, president and chief marketing officer of One to One Global, examined this emerging marketing trend and discussed the human-centric highlights.

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Reaching Diverse Demographics Through Mosaic Marketing

Reaching Diverse Demographics Through Mosaic Marketing

While traditional multicultural marketing was based on targeting specific demographic groups, today’s cross-cultural marketing is focused on appealing to consumer similarities rather than their differences. The New York Times recently reported on this emerging trend and revealed how one of the world’s largest advertising agencies developed a division devoted to cultural communication.

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Infographic: YouTube Advertising

Infographic: YouTube Advertising

With two billion hits each day, YouTube has become the world’s most popular viewing platform, attracting a global audience to view videos at an ever-increasing rate. Knowing that all eyes are on YouTube, the Google-owned site has been able to position the viewing venue as a highly trafficked and highly profitable place for both advertisers and brand partners. The site’s move into mobile has attracted a solid fan following and turned YouTube into the top-trafficked video-viewing mobile website in the U.S. Of course, this only adds to its appeal in the eyes of advertisers.

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Quick Tips For Improving Your Content Right Now

Quick Tips For Improving Your Content Right Now

Content is the key to online marketing success, whether it’s for your website, email marketing, company blog, SEO or social media presence. Yet some marketers overlook the importance of original and compelling content, or simply don’t know how to create it. Hubspot.com offers nine simple strategies for improving your content today and developing better content for tomorrow.

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Oreo TV Commercial Rates High For Likeability And Memorability

Oreo TV Commercial Rates High For Likeability And Memorability

The recent Oreo commercial created for Father’s Day earned the unique distinction of being both consumers’ favorite commercial and most-recalled new commercial for the month of June, based on Nielsen ratings. AdAge reported on this rare achievement, as well as on the other commercials that caught consumers’ attention.

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Coca-Cola’s Refreshing Social Media Strategy

Coca-Cola’s Refreshing Social Media Strategy

Social media marketing is still relatively new, so digital marketers are always looking to learn from innovative implementers. Coca-Cola is one such company that has a unique approach to social media. SearchEngineWatch.com recently offered a closer look at the beverage giant’s successful social strategies.

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Green Advertising Goes For Shock Value

Green Advertising Goes For Shock Value

As green advertising has become more and more mainstream, agencies have raised the creativity quotient by developing powerful campaigns designed to shock and educate. These best green campaigns are witty, wild and winning awards while conveying their message in memorable ways. Ad Madness listed some of the great green ads that have left us in awe.

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Strategies For Social Content That Clicks – And Gets Clicked

Strategies For Social Content That Clicks – And Gets Clicked

Developing social content that is original, compelling and sharable can be very difficult unless you know how to identify the issues and ideas that spark your customers’ interests. WebProNews.com recently offered some savvy approaches to coming up with social content that continually grabs your audience’s attention.

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Five Savvy Ways To Market To Millennials

Five Savvy Ways To Market To Millennials

A recent study on what makes the millennial generation tick revealed enlightening findings about the best ways for digital marketers to connect with these young consumers. AdAge condensed the data into five useful ideas for making an impact on the millennial market.

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Signature Consultants Rises In Rankings Of Nation’s Largest IT Staffing Firms

MDG Advertising congratulates Signature Consultants on jumping to the 24th spot, two spots higher than last year, on the 2011 List of U.S. IT Staffing Firms from Staffing Industry Analysts. This annual list ranks the top IT firms based on revenues from the prior year, with Signature reporting $151 million. Signature was also named as one of the country’s “Fastest Growing” IT staffing firms.

“All of us here at Signature are very proud of what we’re accomplishing because it’s directly attributed to our cultural beliefs and business philosophy,” said Jay Cohen, founder and CEO. “And it’s always been our belief that if you partner with, and invest in your clients and consultants, build meaningful relationships with them, and do the right thing, success will follow. The proof is in the numbers.”

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Google Announces Call Metrics And Bid-For-Calls Marketplace

Google Announces Call Metrics And Bid-For-Calls Marketplace

Google is planning to make its Call Metrics call-tracking capability available to U.S. and Canadian AdWords advertisers. Search Engine Land explained what this move means to digital marketers. The beta version of Call Metrics debuted in November and has seen a very good response, according to Google’s Surojit Chatterjee. The program works by assigning either a toll-free or local tracking number to an AdWords campaign, with the simple check of a box. The addition of the phone number doesn’t affect the AdWords character count, which is one of the benefits of using Call Metrics rather than third-party call tracking. According to Mr. Chatterjee, ads with phone numbers in them often see higher CTRs on the PC. Despite that benefit, Call Metrics is not about driving higher CTRs, but about providing advertisers with visibility and tracking on offline leads generated by AdWords. In addition to Call Metrics, advertisers can also expect a bid-for-call marketplace on the PC which would allow advertisers to bid one price for a click and one price for a call. While this marketplace is still in the future, it would provide a potentially powerful new element for AdWords advertisers.

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Infographic: The Past, Present And Promise Of Facebook Advertising

Infographic: The Past, Present And Promise Of Facebook Advertising

When Facebook began as a small social site for the college crowd, no one imagined it would become a global marketing powerhouse. Mashable.com recently published an informative infographic that demonstrates the rapid rise of the social networking site into a virtual marketing machine.

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