Advertising and Marketing Blog

Top Five New Targeting Tactics

Recently, a number of new data sets have become available that can greatly improve marketing effectiveness. LinkedIn.com compiled the following five tactics and explained how they could make a direct difference to your digital marketing.

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Effective Content Marketing Is The Result Of Efficient Production

According to MediaPost.com, effective content marketing strategy can be simply achieved with efficient content production tactics. By creating multiple forms of content from a single effort and distributing that content through numerous channels, marketers can develop a reliable content strategy that results in measurable ROI.

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Facebook Can Be Good For Healthcare Marketers

Today, Facebook is viewed by many people as a cathartic place to share their healthcare struggles, find support, and help relieve stress as they face their own medical problems or those of loved ones. While some would think that privacy would be an issue, eMarketer reports that 50 percent of users are not very concerned about it, with numerous online communities encouraging sharing for years with different degrees of anonymity. Given the acceptance of Facebook as a health forum, it is essential for your healthcare brand to have a presence on the social media site. MediaPost.com offers the following advice on establishing a healthy Facebook presence for your brand.

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Infographic: How Dirty Are Public Restrooms?

Have you ever wondered how dirty your company restrooms may be? Wonder no more because Coverall reveals the filthy facts about the dirt and germs prowling our public bathrooms. From where the most germs are lurking to ways you can protect and disinfect, take a look at this illustration of just how dirty they actually are. We think you’ll find the facts grossly interesting!

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The Link Between Search And Social Media

Social media has rapidly become the hottest trend in digital marketing as marketers increasingly realize the enormous reach, response, and cost-effectiveness it can provide. MarketingProfs.com reports that this shift toward social media has had a major impact on search engine optimization (SEO) and has led to the union of these powerful services.

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2011’s Top Three SEO Ranking Factors

Search marketers have been anxiously awaiting the release of SEOmoz’s 2011 Ranking Factors Guide, which is an important reference on emerging and evolving factors in search marketing. HubSpot.com reviewed the large reference and highlighted the top three trends affecting the state of search in 2011.

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Four Ways To Develop Worthwhile B2B Customer Content

Approximately 68 percent of customer defections occur because customers sense an indifferent attitude, noted Ardath Albee on the Marketing Interactions blog. MarketingProfs.com recently highlighted Ms. Albee’s advice on creating B2B marketing content that reverses this negative perception and better meets customer expectations.

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MDG Advertising Creates A Bold New Website For Edward Mirell

A sleeker online presence is in store for Edward Mirell with the launch of its new website, designed by MDG Advertising. Edward Mirell is the founder and global leader of contemporary metals jewelry, blending a passion for design with cutting-edge technology to create unique jewelry accessories. The line specializes in award-winning titanium pieces, implementing patented technology to create unique designs, colors, and styles. With such a creative client, we were able to use our most artistic ideas to create a website worthy of these works of art.

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6 Ways Online Video Can Boost Business For E-Commerce

Today, online video is rapidly gaining popularity among e-commerce companies looking to gain customers and surpass the competition. Mashable.com recently offered six ways that video can help companies maximize market share and get the e-commerce edge.

1. To Bring New Search Traffic – Now that Google is structuring its search engine results to reward sites that include video, companies that include the video element are at a real advantage. E-commerce sites can gain the most SEO benefits by making videos more accessible to users, automating video production to correspond with announcements, and scaling videos to reach long-tail keywords.

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MDG Plays to Online Video Gamers with the Launch of ProGamebler.com

Online video gaming has an enormous following, and the newest name in the game is ProGamebler.com, an online gaming community that allows members to chat and interact with gamers from around the country while testing their skills against other players in their favorite console games for real money and bragging rights.

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MDG Films Proudly Presents “Made Off”

The Manhattan Film Festival recently named the short film Made Off among its 2011 official selections. An MDG Film, Made Off tells the story of the father of an affluent New York City family swindled by Bernie Madoff who uses his youngest daughter to pull off his own white-collar crime. The drama is the collaborative effort of Northwestern University students Anthony Del Gigante (Director, Producer) and Rachel Lauren Goldman (Writer, Producer). Made Off is one of only 132 films selected for screening from thousands of submissions from around the world.

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How Healthcare Marketers Can Better Their Digital Capabilities

Now that the Web has become a common source for medical information and advice, healthcare marketers are wisely investing their time and effort by broadening their digital presence and choice of delivery channels. While sites such as WebMD and Facebook are familiar favorites, there are many other digital delivery systems that you may be missing. MediaPost.com recently offered a list of three questions to ask yourself, which can ensure that you’re making the most of your digital marketing opportunities.

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5 Ways To Ensure The Integrity Of Your Green Advertising Claims

Environmental responsibility is becoming increasingly popular with both companies and consumers. Unfortunately, some businesses are trying to jump on the green-branding bandwagon by making claims they cannot honestly substantiate. Before you start promoting your product’s environmental advantages, GreenAdvertisingLaw.com advises asking yourself the following five questions to make sure that your green advertising doesn’t raise any red flags.

1. Can You Verify All Of The Green Claims In Your Advertisement? – You must be able to prove all implied claims and attributes of your product, package, or service. In fact, you may be required to have reliable scientific evidence such as analyses and studies to support your claims. Some consumers are very sensitive to environmental issues and may contact you for more information about your ecological statements.

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Why SEO Is Not DIY For Small Businesses

While small businesses can do many promotional activities on their own, SEO is not one of them. Graywolf’s SEO Blog recently tackled this topic to explain why it’s necessary for small businesses to put SEO in an expert’s hands.

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Facebook: Guide To Best Practices For Social Marketers

Facebook published a 14-page guide outlining best practices for social media marketing on the networking site. According to Readwriteweb.com, the guide serves as an official marketing resource to help marketers make the best use of the social media platform’s advertising products, analytics and various tools for business growth.

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