Advertising and Marketing Blog

Google Gains $9 Billion In Quarterly Revenue

Google had a record-setting Q2, earning $9.03 billion in revenue for an impressive 32 percent growth over 2010. Search Engine Land provided the following details on the search giant’s phenomenal quarterly results.

CONTINUE READING THIS CONTENT »

MasterCard Takes Its “Priceless” Campaign Even Farther

The New York Times reports that MasterCard is expanding its long-running advertising campaign to offer special experiences in major cities around the globe. Called Priceless Cities, this new initiative will include unusual sweepstakes and promotions in various cities, with many of the offers featuring major social media elements. While some say that this is MasterCard’s way of countering the popular geo-targeted discounts of Groupon and Living Social, the company asserts that Priceless Cities is based on providing cardholders with city-centered experiences that are truly unique rather than based on discounts or deals.

CONTINUE READING THIS CONTENT »

The Dish On Kraft’s Digital And Daring Direction For Older Brands

Kraft Foods has started relying on social media and edgy ads to spice up the images of some of its long-established brands, such as Miracle Whip, Athenos Hummus and Macaroni & Cheese. The Wall Street Journal recently reported on how the company is stirring the pot to stir up attention.

In an attempt to reach a younger demographic and develop an online presence, Kraft has started courting social media users by sparking up online conversations, serving up free samples on Twitter, and collecting Facebook fans for its new commercial personalities. The 108-year-old brand has also created an ad campaign with a contest that will pay for a couple’s divorce costs if they are splitting up over their opinions on Miracle Whip. Kraft executives believe these efforts will refresh the images of these stodgier brands and help the company start growing again.

CONTINUE READING THIS CONTENT »

Twitter Hashtags Become Cultural Phenomenon

The New York Times reports that Twitter hashtags have become a new cultural shorthand that has rapidly worked its way into our digital dialogues. Hashtags are words or phrases that are preceded by the # symbol. They were popularized on Twitter as a way to help users search and organize messages, but have now taken on a cultural consciousness of their own.

CONTINUE READING THIS CONTENT »

34 Percent Of Millionaires Use Social Media For Business

According to a Fidelty Investments survey of millionaires, one-third of the wealthy use social media professionally, with 85 percent saying they currently or would use email and text messaging for business. MediaPost.com revealed the following from these financial findings.

CONTINUE READING THIS CONTENT »

Using PPC To Increase Conversion Of Organic Search Traffic

PPC data is essential for both SEO planning and optimizing pages for improved conversion. Search Engine Land recently offered the following advice for using PPC to convert organic search traffic and gain the greatest results from an online marketing campaign.

CONTINUE READING THIS CONTENT »

New Groupon App Reveals Real-Time Deals

Groupon recently launched a mobile app called Groupon Now to help users find time-specific daily deals on-the-go. According to Mashable.com, the app maps a list of time-based deals within the user’s surrounding area, with deals lasting from a couple of hours to all day long based on the businesses’ preferences.

CONTINUE READING THIS CONTENT »

Engaging Healthcare Consumers For Better Results

In healthcare marketing, it’s important to communicate the benefits of a product from an outcome-focused perspective in order to influence consumer behavior. When it comes to influencing the decision on healthcare choices, companies must engage with consumers and understand the factors that determine these critical choices. MediaPost.com offered insight on the best ways for healthcare marketers to engage with consumers and affect their decisions about healthcare paths and products.

CONTINUE READING THIS CONTENT »

What Marketers Must Understand About QR Codes


QR codes are a relatively new realm for mobile marketers and there are many questions about the most effective ways to use them. LinkedIn.com recently offered an overview of what marketers need to know about these 2D barcodes in order to launch a barcode marketing campaign.

CONTINUE READING THIS CONTENT »

Six Ways To Boost Email Subscriber Engagement

Subscriber engagement has become an important topic for email marketers in recent years since at least 60 percent of subscribers usually ignore email communications. Today, the email environment is dramatically changing, with an influx of daily deal emails raising expectations about discounts, as well as internet service providers gaining greater control over email distribution to their users. To help overcome these communications challenges, MarketingProfs.com compiled the following six strategies to help marketers maximize subscriber engagement.

CONTINUE READING THIS CONTENT »

The Persuasive Power Of The Craft Of Copywriting

For decades, many of our most iconic and influential touchstones have stemmed from the witty words of copywriters. In today’s world of media clutter and limited attention spans, the persuasive prose of a copywriter is more important than ever. The Wall Street Journal recently revealed the essential components to effective copywriting.

CONTINUE READING THIS CONTENT »

IAB Innovation Days Communicates The Need For Digital Development

The Interactive Advertising Bureau (IAB) President-CEO Randall Rothenberg recently encouraged advertisers and agencies to start developing more for the digital world, according to BtoBonline.com. Speaking at IAB Innovation Days, Mr. Rothenberg expressed the need for more creative and strategic advertising campaigns in an effort to shift digital advertising toward a branding model and away from direct response campaigns.

CONTINUE READING THIS CONTENT »

Brands Have Many More Email Subscribers Than Social Followers

DirectMarketingNews.com reports that there is an average ratio of 70-to-1 between brands’ email subscribers and their Facebook likes, with a ratio of 90-to-1 in regard to Twitter followers. These findings are based on the “Silverpop Mocial Survey: How Companies Are Using Social, Mobile, Local and Email” conducted by email marketing and automation firm Silverpop of its 500 clients.

CONTINUE READING THIS CONTENT »

The Creative Character And Caricature Of Ad Genius David Ogilvy

Adweek recently featured a clever cartoon capturing the advertising adventures of industry legend David Ogilvy. The playful pictures illustrate the visionary’s wise words and witticisms, and his advertising advice remains relevant to this day. For insight into the man who said, “Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns,” take a look at this comical caper.

CONTINUE READING THIS CONTENT »

Photography Makes Content Marketing A Snap

In addition to being the secret to SEO success, good content marketing is the means to audience engagement. Some of the most effective ways to create engagement are through photographs and videos. MediaPost.com recently explained the big picture on using photography to create more compelling content.

While it’s common for companies fill their websites with stock photos and pretty pictures, a more engaging approach is to use photographs of employees, customers, or manufacturers within actual settings. Numerous studies show that the most memorable images feature people interacting with others or participating in an activity. You don’t even need a professional photographer as long as you capture everyday images that are clear, bright, and relatable. These appeal to audiences by being human and genuine.

CONTINUE READING THIS CONTENT »


Google Partner