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Hotels Helping Guests Detox From Digital

Hotels Helping Guests Detox From Digital

The rush to fill rooms has inspired some hotels and resorts to offer packages that help guests “unplug” from their digital devices. These incentives are greatly needed by many travelers, with an American Express survey of more than 2,000 people showing that 79% of travelers expect to remain connected all or some of the time during their next vacation. The Wall Street Journal reported on this timely trend that’s encouraging people to check in and switch off.

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Twitter Users Want Responses From Brands

Twitter Users Want Responses From Brands

Six in 10 Twitter users surveyed worldwide said they wanted businesses to respond to them on the microblogging service, with eight in 10 saying they thought the answers businesses posted on Twitter were as trustworthy as those from regular people, according to a May 2011 research survey from InboxQ, a service that feeds questions from Twitter to businesses. LinkedIn.com revealed further findings from this social media survey.

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Advertising Industry Debuts Digital Measurement Principles

Advertising Industry Debuts Digital Measurement Principles

Three major advertising industry associations recently released their Guiding Principles of Digital Measurement comprised of five principles intended to clarify the measurement process. The associations responsible for these principles are the Interactive Advertising Bureau, the Association of National Advertisers, and the 4As. MediaPost.com defined the details of these digital principles.

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The Importance Of Big Ideas In Social Media Strategy

The Importance Of Big Ideas In Social Media Strategy

One of the biggest mistakes that marketers make is focusing only on social media tactics and ignoring the importance of big ideas. It is essential to start your social media initiatives by understanding the behaviors of your target audience and creating big ideas that will interest and engage them. HanifinLoyalty.com recently offered insight on the ideology behind the big idea.

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Seven Steps For Executing Effective Geotargeted Campaigns

Seven Steps For Executing Effective Geotargeted Campaigns

Geotargeted local advertising is rapidly defining this decade by offering a global presence to local users. The ability to deliver online advertising and content based primarily on location has revolutionized the nature of digital marketing for everyone, from major online corporations to social networking sites and neighborhood businesses. Given the enormous targeting and tracking potential of geotargeted advertising, MarketingProfs.com offers seven steps to help your business leverage the power of local.

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The Link Between Facebook Shares And Google Rankings

The Link Between Facebook Shares And Google Rankings

According to SEOmoz’s Rand Fishkin at the recent SMX Advanced Conference, there’s a high correlation between Facebook Shares and ranking well on search engines. But at the same event, Google’s Matt Cutts said that the search giant does not see Facebook information. Search Engine Land revealed that both sides actually agree on the issue.

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Coca-Cola Grows A Green Billboard

Coca-Cola Grows A Green Billboard

In a fresh approach to green advertising, the beverage giant and the World Wildlife Fund have set up a new 60′ x 60′ billboard in the Philippines that’s covered with Fukien tea plants which absorb air pollution. Tim Nudd at Adweek gave all of the details about this environmentally friendly foliage display.

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Social Media Secrets Uncovered 50 Years Ago

Social Media Secrets Uncovered 50 Years Ago

A 1966 study actually revealed secrets of how to use social media to build brands and businesses. The study on word-of-mouth persuasion was conducted by Ernest Dichter, the father of motivation research. Harvard Business Review reported the original article and recently examined how these early findings are still surprisingly relevant today.

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Google Gains $9 Billion In Quarterly Revenue

Google Gains $9 Billion In Quarterly Revenue

Google had a record-setting Q2, earning $9.03 billion in revenue for an impressive 32 percent growth over 2010. Search Engine Land provided the following details on the search giant’s phenomenal quarterly results.

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MasterCard Takes Its “Priceless” Campaign Even Farther

MasterCard Takes Its “Priceless” Campaign Even Farther

The New York Times reports that MasterCard is expanding its long-running advertising campaign to offer special experiences in major cities around the globe. Called Priceless Cities, this new initiative will include unusual sweepstakes and promotions in various cities, with many of the offers featuring major social media elements. While some say that this is MasterCard’s way of countering the popular geo-targeted discounts of Groupon and Living Social, the company asserts that Priceless Cities is based on providing cardholders with city-centered experiences that are truly unique rather than based on discounts or deals.

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The Dish On Kraft’s Digital And Daring Direction For Older Brands

The Dish On Kraft’s Digital And Daring Direction For Older BrandsKraft Foods has started relying on social media and edgy ads to spice up the images of some of its long-established brands, such as Miracle Whip, Athenos Hummus and Macaroni & Cheese. The Wall Street Journal recently reported on how the company is stirring the pot to stir up attention.

In an attempt to reach a younger demographic and develop an online presence, Kraft has started courting social media users by sparking up online conversations, serving up free samples on Twitter, and collecting Facebook fans for its new commercial personalities. The 108-year-old brand has also created an ad campaign with a contest that will pay for a couple’s divorce costs if they are splitting up over their opinions on Miracle Whip. Kraft executives believe these efforts will refresh the images of these stodgier brands and help the company start growing again.

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Twitter Hashtags Become Cultural Phenomenon

Twitter Hashtags Become Cultural Phenomenon

The New York Times reports that Twitter hashtags have become a new cultural shorthand that has rapidly worked its way into our digital dialogues. Hashtags are words or phrases that are preceded by the # symbol. They were popularized on Twitter as a way to help users search and organize messages, but have now taken on a cultural consciousness of their own.

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34 Percent Of Millionaires Use Social Media For Business

34 Percent Of Millionaires Use Social Media For Business

According to a Fidelty Investments survey of millionaires, one-third of the wealthy use social media professionally, with 85 percent saying they currently or would use email and text messaging for business. MediaPost.com revealed the following from these financial findings.

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Using PPC To Increase Conversion Of Organic Search Traffic

Using PPC To Increase Conversion Of Organic Search Traffic

PPC data is essential for both SEO planning and optimizing pages for improved conversion. Search Engine Land recently offered the following advice for using PPC to convert organic search traffic and gain the greatest results from an online marketing campaign.

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New Groupon App Reveals Real-Time Deals

New Groupon App Reveals Real-Time Deals

Groupon recently launched a mobile app called Groupon Now to help users find time-specific daily deals on-the-go. According to Mashable.com, the app maps a list of time-based deals within the user’s surrounding area, with deals lasting from a couple of hours to all day long based on the businesses’ preferences.

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