Advertising and Marketing Blog

Green Advertising Is Growing Fast

Green advertising is one of the most timely and trendy topics today. As a result, agencies are going all-out to the get the word out about our environment. Ad Madness recently compiled some of the campaigns that show just how good green can get.

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Yahoo Calls For More Creative Digital Ads To Win Market Share

Creativity must become a priority if digital marketers want to take a larger share of ad spending away from television, according to Ross Levinsohn, Yahoo’s EVP of the Americas, at the “The “Future of Display” event hosted by the Interactive Advertising Bureau (IAB.) DirectMarketingNews.com chronicled his comments on creative content.

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Email Delivery And Unsubscribe Rates Show Improvement

In 2010, the overall email delivery rates across all industry sectors rose two percentage points to 95 percent, while unsubscribe rates dropped by .12 percent and bounce rates decreased 2 percent from the prior year, according to the Harte-Hanks Postfuture Index. DirectMarketingNews.com recently highlighted details from this data.

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Best Ways to Connect Online And Offline Marketing

Today, many marketers use a mix of inbound and outbound marketing tactics. Hubspot.com offers the following five approaches for integrating these online and offline efforts to produce better results than relying on one tactic alone.

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A Quick Scan Of Successful QR Codes

QR codes are often maligned by digital marketers as asking too much of consumers while delivering too little. MediaPost.com recently discussed the right way to use QR codes with the QR code facilitator and marketing specialist of ScanBuy, CEO Mike Wehrs.

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Ads To Facebook Fans Increases Conversions

Targeting Facebook fans is more effective than targeting non-fans when it comes to converting people to sign-up for events, purchase products and register for services, according to a recent survey by social ad agency TBG. ReadWriteBiz.com recently reported on the details of this digital discovery.

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The Latest Look At Social Media

Based on #1 international best-selling Socialnomics by Erik Qualman, the newest edition of the world’s most-watched social media series features stunning statistics on how pervasive and persuasive the phenomenon has become. Today, social media has an enormous impact on the ways we learn, love, and live. This fascinating video shows how the social media revolution has become the ultimate evolution of our time.

MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted interactive marketing solutions, exceptional creative executions and solid branding and media buying strategies. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.

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Hotels Helping Guests Detox From Digital

The rush to fill rooms has inspired some hotels and resorts to offer packages that help guests “unplug” from their digital devices. These incentives are greatly needed by many travelers, with an American Express survey of more than 2,000 people showing that 79% of travelers expect to remain connected all or some of the time during their next vacation. The Wall Street Journal reported on this timely trend that’s encouraging people to check in and switch off.

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iPad Holds 97 Percent Of Tablet Traffic In U.S.

comScore recently released some comparative findings regarding Web traffic from mobile devices which revealed that iPad accounts for  97 percent of tablet traffic in the U.S., as well as 89 percent of tablet traffic across all markets. Search Engine Land provided additional insights into iPad’s digital domination.

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Twitter Users Want Responses From Brands

Six in 10 Twitter users surveyed worldwide said they wanted businesses to respond to them on the microblogging service, with eight in 10 saying they thought the answers businesses posted on Twitter were as trustworthy as those from regular people, according to a May 2011 research survey from InboxQ, a service that feeds questions from Twitter to businesses. LinkedIn.com revealed further findings from this social media survey.

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Advertising Industry Debuts Digital Measurement Principles

Three major advertising industry associations recently released their Guiding Principles of Digital Measurement comprised of five principles intended to clarify the measurement process. The associations responsible for these principles are the Interactive Advertising Bureau, the Association of National Advertisers, and the 4As. MediaPost.com defined the details of these digital principles.

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The Importance Of Big Ideas In Social Media Strategy

One of the biggest mistakes that marketers make is focusing only on social media tactics and ignoring the importance of big ideas. It is essential to start your social media initiatives by understanding the behaviors of your target audience and creating big ideas that will interest and engage them. HanifinLoyalty.com recently offered insight on the ideology behind the big idea.

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Twitter Touts 350 Billion Tweets A Day

Twitter recently announced that the micro-blogging service was currently sending out 350 billion tweets each day. The Los Angeles Times took a closer look at how the communication powerhouse has evolved and exploded since its humble debut as a text-messaging and Web service in 2006.

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Seven Steps For Executing Effective Geotargeted Campaigns

Geotargeted local advertising is rapidly defining this decade by offering a global presence to local users. The ability to deliver online advertising and content based primarily on location has revolutionized the nature of digital marketing for everyone, from major online corporations to social networking sites and neighborhood businesses. Given the enormous targeting and tracking potential of geotargeted advertising, MarketingProfs.com offers seven steps to help your business leverage the power of local.

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The Link Between Facebook Shares And Google Rankings

According to SEOmoz’s Rand Fishkin at the recent SMX Advanced Conference, there’s a high correlation between Facebook Shares and ranking well on search engines. But at the same event, Google’s Matt Cutts said that the search giant does not see Facebook information. Search Engine Land revealed that both sides actually agree on the issue.

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