Advertising and Marketing Blog

Strategies For Social Content That Clicks – And Gets Clicked

Developing social content that is original, compelling and sharable can be very difficult unless you know how to identify the issues and ideas that spark your customers’ interests. WebProNews.com recently offered some savvy approaches to coming up with social content that continually grabs your audience’s attention.

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Five Savvy Ways To Market To Millennials

A recent study on what makes the millennial generation tick revealed enlightening findings about the best ways for digital marketers to connect with these young consumers. AdAge condensed the data into five useful ideas for making an impact on the millennial market.

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Signature Consultants Rises In Rankings Of Nation’s Largest IT Staffing Firms

MDG Advertising congratulates Signature Consultants on jumping to the 24th spot, two spots higher than last year, on the 2011 List of U.S. IT Staffing Firms from Staffing Industry Analysts. This annual list ranks the top IT firms based on revenues from the prior year, with Signature reporting $151 million. Signature was also named as one of the country’s “Fastest Growing” IT staffing firms.

“All of us here at Signature are very proud of what we’re accomplishing because it’s directly attributed to our cultural beliefs and business philosophy,” said Jay Cohen, founder and CEO. “And it’s always been our belief that if you partner with, and invest in your clients and consultants, build meaningful relationships with them, and do the right thing, success will follow. The proof is in the numbers.”

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Google Announces Call Metrics And Bid-For-Calls Marketplace

Google is planning to make its Call Metrics call-tracking capability available to U.S. and Canadian AdWords advertisers. Search Engine Land explained what this move means to digital marketers. The beta version of Call Metrics debuted in November and has seen a very good response, according to Google’s Surojit Chatterjee. The program works by assigning either a toll-free or local tracking number to an AdWords campaign, with the simple check of a box. The addition of the phone number doesn’t affect the AdWords character count, which is one of the benefits of using Call Metrics rather than third-party call tracking. According to Mr. Chatterjee, ads with phone numbers in them often see higher CTRs on the PC. Despite that benefit, Call Metrics is not about driving higher CTRs, but about providing advertisers with visibility and tracking on offline leads generated by AdWords. In addition to Call Metrics, advertisers can also expect a bid-for-call marketplace on the PC which would allow advertisers to bid one price for a click and one price for a call. While this marketplace is still in the future, it would provide a potentially powerful new element for AdWords advertisers.

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Infographic: The Past, Present And Promise Of Facebook Advertising

When Facebook began as a small social site for the college crowd, no one imagined it would become a global marketing powerhouse. Mashable.com recently published an informative infographic that demonstrates the rapid rise of the social networking site into a virtual marketing machine.

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Best Metrics For Measuring Your Social Media Marketing ROI

While revenue is the prime determinant of social media marketing effectiveness, it can take time to reveal the real income and outcome of your social media efforts. In the interim, Hubspot.com offers the following five ways to gauge how your efforts are really paying off.

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Infographic: Following Twitter

Take a look at Twitter today and discover how in the five short years since its digital debut, it has exploded into a communication sensation before our very eyes. Techcrunch.com recently published an insightful infographic that shows how the social media powerhouse has grown by tweets and bounds.

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Ways To Gain “Green” Responsibility from Consumers

While companies are making more eco-friendly products, there’s no guarantee that consumers will use them. That burden falls onto green advertising, which must show the personal and global benefits of going green. MediaPost.com offers some useful approaches to educating and engaging audiences for the greatest green effect.

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Hoteliers Partner To Regain Luster For Luxury Image

As luxury brands struggle to recover from the recession, The New York Times reported that two premier hotels are forming strategic marketing alliances with upscale brands to enhance the luxury experience for guests. Marriott International plans to incorporate brands such as Christie’s auction house and Tumi travel goods into its more luxurious J.W. Marriott properties worldwide. Hilton International is focusing on continuing its luxury manifesto by posting video interviews with industry leaders such as designer Tommy Hilfiger and restaurateur Danny Meyer on the Facebook pages of its deluxe Waldorf Astoria and Conrad brands, as well as incorporating their advice into the operations of these properties.

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Protect Your Good Name With Good SEO

With the abundance of personal information available on the Web today, it’s just as important to manage your reputation online as it is offline. The wonders of search make it easy to type in someone’s name and reveal negative information that can seriously hurt them personally or professionally.  While it’s difficult to make damaging data disappear, Mashable.com offers helpful advice on minimizing its impact with some simple SEO strategies.

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Automotive Advertisers Comprise 12 Percent Of Twitter Q1 Revenue

Clickz.com reports that Twitter is achieving great success with automotive marketers, partly due to robust growth in that industry, along with the popularity of its Promoted Accounts offering which is one of Twitter’s newer paid placements.

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Vitaminwater Quenches Phone Charging Needs Through Bus Ads

Discovery.com reports that Vitaminwater is equipping its bus shelter advertisements with phone charging stations in a nod to the energy-enhancing powers of the beverage. The ads will be placed in New York, Chicago, Boston and Los Angeles with accompanying 5-volt battery USB ports that let passersby charge their smartphones, iPods and gaming devices with ease.

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Hispanic Advertising Takes An Ironically Digital Direction

There’s a strong digital theme in many of today’s Spanish television ads, according to MediaPost.com. More and more Hispanic ads are highlighting the digital lifestyle comprised of surfing the Internet, checking mobile phones and connecting to social media sites. This is perfectly in sync with extensive behavioral data that show how Hispanics are heavy users of digital media. The irony is that 92.5 percent of Hispanic media dollars still go toward traditional, non-digital media.

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Top Trends In Web Design For 2011

WebDesignLedger.com reports that Web design in 2011 is all about function. Rather than flashy designs and pretty pictures, the coming year is expected to revolve around responsive design, virtual reality and constant connectivity. The following trends will help designers stay relevant and ready in 2011.

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Three Ways To Get Set For Social Search

This is the year for social search, with Google placing a greater emphasis on original social content. This means that your business needs to do more than create high-quality content, but also encourage users to share it on social networks if you want to earn higher rankings on Google. SocialMediaExaminer.com recently offered the following three tips to help your brand develop digital marketing initiatives that maximize your relevance for social search.

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