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Bertolli Cooks Up Celebrity Chef iPad App

Bertolli Cooks Up Celebrity Chef iPad App

Bertolli Olive Oil recently debuted a new campaign called “Where Flavor Comes From” that is designed to integrate all of the brand’s global advertising. Components of the U.S. campaign include a cooking iPad app from chef Fabio Viviani, as well as a new Web site, a sweepstakes and major social media involvement. The New York Times provided the full dish on the brand’s digital development.

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Google+ Asks Brands To Postpone Profiles

Google+ Asks Brands To Postpone Profiles

According to Clickz.com, Google’s new social platform wants brands to wait to create accounts until it experiments a little with business profiles first. The goal is launch official brand profiles later in the year. For the early-adopting brands that already set up profiles, Google is allowing them to remove their accounts any way they want.

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Twitter Positions Promoted Tweets At Top Of Timelines

Twitter Positions Promoted Tweets At Top Of Timelines

In a move to make sure that Promoted Tweets are seen by users and make them more valuable to advertisers, Twitter recently introduced a “Promoted Tweets to followers” option that basically pushes a Promoted Tweet to the top of a user’s timeline. Los Angeles Times reported on the details of this digital development.

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Green Advertising Is Growing Fast

Green Advertising Is Growing Fast

Green advertising is one of the most timely and trendy topics today. As a result, agencies are going all-out to the get the word out about our environment. Ad Madness recently compiled some of the campaigns that show just how good green can get.

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Yahoo Calls For More Creative Digital Ads To Win Market Share

Yahoo Calls For More Creative Digital Ads To Win Market Share

Creativity must become a priority if digital marketers want to take a larger share of ad spending away from television, according to Ross Levinsohn, Yahoo’s EVP of the Americas, at the “The “Future of Display” event hosted by the Interactive Advertising Bureau (IAB.) DirectMarketingNews.com chronicled his comments on creative content.

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Email Delivery And Unsubscribe Rates Show Improvement

Email Delivery And Unsubscribe Rates Show Improvement

In 2010, the overall email delivery rates across all industry sectors rose two percentage points to 95 percent, while unsubscribe rates dropped by .12 percent and bounce rates decreased 2 percent from the prior year, according to the Harte-Hanks Postfuture Index. DirectMarketingNews.com recently highlighted details from this data.

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Best Ways to Connect Online And Offline Marketing

Best Ways to Connect Online And Offline Marketing

Today, many marketers use a mix of inbound and outbound marketing tactics. Hubspot.com offers the following five approaches for integrating these online and offline efforts to produce better results than relying on one tactic alone.

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A Quick Scan Of Successful QR Codes

A Quick Scan Of Successful QR Codes

QR codes are often maligned by digital marketers as asking too much of consumers while delivering too little. MediaPost.com recently discussed the right way to use QR codes with the QR code facilitator and marketing specialist of ScanBuy, CEO Mike Wehrs.

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Hotels Helping Guests Detox From Digital

Hotels Helping Guests Detox From Digital

The rush to fill rooms has inspired some hotels and resorts to offer packages that help guests “unplug” from their digital devices. These incentives are greatly needed by many travelers, with an American Express survey of more than 2,000 people showing that 79% of travelers expect to remain connected all or some of the time during their next vacation. The Wall Street Journal reported on this timely trend that’s encouraging people to check in and switch off.

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Twitter Users Want Responses From Brands

Twitter Users Want Responses From Brands

Six in 10 Twitter users surveyed worldwide said they wanted businesses to respond to them on the microblogging service, with eight in 10 saying they thought the answers businesses posted on Twitter were as trustworthy as those from regular people, according to a May 2011 research survey from InboxQ, a service that feeds questions from Twitter to businesses. LinkedIn.com revealed further findings from this social media survey.

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Advertising Industry Debuts Digital Measurement Principles

Advertising Industry Debuts Digital Measurement Principles

Three major advertising industry associations recently released their Guiding Principles of Digital Measurement comprised of five principles intended to clarify the measurement process. The associations responsible for these principles are the Interactive Advertising Bureau, the Association of National Advertisers, and the 4As. MediaPost.com defined the details of these digital principles.

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The Importance Of Big Ideas In Social Media Strategy

The Importance Of Big Ideas In Social Media Strategy

One of the biggest mistakes that marketers make is focusing only on social media tactics and ignoring the importance of big ideas. It is essential to start your social media initiatives by understanding the behaviors of your target audience and creating big ideas that will interest and engage them. HanifinLoyalty.com recently offered insight on the ideology behind the big idea.

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Seven Steps For Executing Effective Geotargeted Campaigns

Seven Steps For Executing Effective Geotargeted Campaigns

Geotargeted local advertising is rapidly defining this decade by offering a global presence to local users. The ability to deliver online advertising and content based primarily on location has revolutionized the nature of digital marketing for everyone, from major online corporations to social networking sites and neighborhood businesses. Given the enormous targeting and tracking potential of geotargeted advertising, MarketingProfs.com offers seven steps to help your business leverage the power of local.

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The Link Between Facebook Shares And Google Rankings

The Link Between Facebook Shares And Google Rankings

According to SEOmoz’s Rand Fishkin at the recent SMX Advanced Conference, there’s a high correlation between Facebook Shares and ranking well on search engines. But at the same event, Google’s Matt Cutts said that the search giant does not see Facebook information. Search Engine Land revealed that both sides actually agree on the issue.

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Coca-Cola Grows A Green Billboard

Coca-Cola Grows A Green Billboard

In a fresh approach to green advertising, the beverage giant and the World Wildlife Fund have set up a new 60′ x 60′ billboard in the Philippines that’s covered with Fukien tea plants which absorb air pollution. Tim Nudd at Adweek gave all of the details about this environmentally friendly foliage display.

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