Advertising and Marketing Blog

The Science Of SEO

While there’s no question that SEO has become an essential digital marketing activity for companies today, there are often questions from businesses that don’t understand exactly how it works. To clear up the confusion, Search Engine Land created “The Periodic Table Of Search Engine Ranking Features” as a visual reference to the search engine elements.

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Five Ways To Emotionally Boost Tourism Brand Loyalty

The travel experience is a highly emotional one, which is why the most beloved tourism brands are increasingly shifting from basic target marketing to strategies that inspire emotional responses from their core audience. Adtech recently touched on this travel trend and offered the following five tips for creating more meaningful consumer connections.

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A Compilation Of The Classic Computer Classification

One of the most successful advertising campaigns of the past decade was the iconic PC vs. Mac series of ads. While the commercials skewered Windows for all of its shortcomings, Apple never appeared mean-spirited or unfair, because the company positioned itself as the “little guy” competing against the “big corporation.” Now, the AdFreak blog has collected all 66 ads in chronological order for a look at the evolution of our computer culture.

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The Wilting Sales Of Green Products

The New York Times recently reported on the major decline in the sales of green products. This sheds light on a recurring issue in green advertising: that the average consumer will not pay more for a product just because it’s green, especially during a recession.

 

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Why And Where The Wealthy Access Social Media

According to a February 2011 Affluence Collaborative survey, affluent Internet users have significantly different reasons for connecting with brands on social networks than the general population. They also differ in their choice of social networks. eMarketer.com recently shed light on these valuable virtual findings.

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Facebook’s Favorite Luxury Brands

MediaPost.com recently reported that BMW, Clinique, and Audi topped the list of 100 luxury brands on Facebook. These findings were the result of a new study by digital think tank, L2, and Facebook marketing firm, Buddy Media, which rated brands based on the size and growth of their Facebook community, the quality of their content, the level of visitor engagement, and their integration across additional online platforms.

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Developing Content From The ABC’s Of Journalism

Now that Google’s updated algorithm is focused on the quality and relevance of content, simply having a keyword strategy is no longer enough. Those keywords must be incorporated into original content written by people with knowledge of the subject and the intent to inform, enlighten, or entertain. To accomplish this goal and ultimately bring traffic to your website, you need a good content strategy that takes a journalistic approach to writing. MediaPost.com reports on the way to use the basics of journalism to create fundamentally good content.

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Radio Is Amplifying

Radio enjoyed its fifth consecutive growth quarter with a 3% increase to $3.783B in Q1, according to the Radio Advertising Bureau. The Center for Media Research reports that this quarter’s impressive growth was spurred by solid performance in the digital, off-air, and key spot categories of Beverages, Automotive, and Insurance.

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Marketers Say Social Media ROI Up To 1,000 Percent

Social media marketing is on the rise, both in terms of widespread implementation and the delivery of ROI. This sentiment is strongly shared by marketers, as well as by research such as the 2011 Social Marketing Benchmark Report from Marketing Sherpa, where 30 percent of respondents cited social media ROI at 150 percent. Forbes.com recently reported on the valuable insights from this social study.

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How Aveda Averted A Facebook Fiasco

Aveda has conducted many sampling promotions for its plant-based hair care and cosmetics, but the company ventured into sampling on Facebook in December 2010 by implementing a Smooth Infusion Sampling App on the social media platform. eMarketer reports on how the company responded when their social media marketing strategy failed to go as planned.

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The Case For Content Strategy In Search Marketing

While search engine optimization and increasing Web traffic are always top marketing goals, many companies overlook the need to go beyond keyword lists and strategies and develop a long-term content strategy. MediaPost.com reveals the reasons why strong content is essential to achieving both of these marketing objectives and many more.

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Brands Prepare To Expand Their Domains

In 2012, brands can expect an evolution in top-level domain extensions with the ability to have any extension that a brand can imagine. MediaPost.com reports that this domain revolution has been in development for seven years at the Internet Corporation for Assigned Names and Numbers (ICANN), which is the governing body of the Internet, and is expected to have major implications for brands worldwide.

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10 Mobile Marketing Means To More Customers

With more than two-thirds of the global population actively using a mobile device, mobile marketing is one of the fastest ways to find customers. Entrepreneur magazine recently listed the top 10 mobile marketing channels, along with useful advice for making your marketing messages reach out and connect with customers.

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Infographic: The Evolution of Web Design


Since its inception in the early ‘90s, web design has evolved in dynamic digital directions. Kissmetrics published an enlightening infographic that went back to the beginning of digital design to show the elements of each era, the advancements of every age, and the leading looks of the landscapes that defined the design of the times.

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Three Trends Transforming Online Retail

Online shopping has changed dramatically in recent years. While consumers used to go online to simply make a purchase, today’s technology lets them browse, compare, research, and explore at any time and from anywhere. A recent Limelight Networks study sheds light on the top three trends shifting the shape of shopping in the online arena.

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