Advertising and Marketing Blog

Share The SEO Secret To Driving Web Traffic

SEO is often a challenge for marketers because it requires excellent content to be truly successful. The development of high-quality, original content that naturally leverages keyword strategies can lead to a higher cost, but also a higher rate of success.

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What Works Best For Facebook Wall Posts

Since Facebook wall posts play a key role in engaging fans, Facebook marketing specialist Buddy Media did a recent study to determine the best practices for posting on Facebook brand pages. The study analyzed the Wall posts on the Facebook pages of more than 200 Buddy Media clients from Jan. 30-Feb. 12. It also examined the comments and “Likes” related to these posts. The analyzed companies covered a range of industries, from automotive to healthcare to entertainment. MediaPost.com recently discussed the following findings.

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Linking Search & Social Results In A 94% Higher Click-Through-Rate

According to a recent report by GroupM and comScore, when consumers were exposed to both search and social media influenced by a brand, the overall search click-through-rate increased by 94 percent. These results support the idea that social media has become critical for product or brand awareness and subsequent search behavior. Search Engine Land outlined the findings of this consumer behavior report that examined the connection between social media and search on the consumer purchasing path.

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MDG Rolls Out A New Website For A Premium Car Storage Company

MDG recently launched a new website for Livingston Carthenon, a premium vehicle storage service offering highly-secured, monitored and climate-controlled car storage, as well as first-class maintenance and delivery services, in West Palm Beach. Our digital team steered the direction of the website architecture, design and development to convey the company’s luxurious features to auto aficionados who share their passion for protecting and preserving fine automobiles.

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Twitter Tweaks Its Search

Twitter has finally made it easier for users to find and follow new accounts based on their interests, according to MediaPost.com. Twitter users will now see a tip that points to a set of search operators and an advanced search page to help them quickly find whatever they’re seeking.

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CBS Proposes New TV Planning Model

CBS has partnered with Nielsen to create new model for TV planning and buying based on viewer behavior and attitudes, rather than on traditional demographics, reports AdAge.

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Wealthy Earn Investment Insight Via Social Media

New wealth management businesses have begun setting up shop on social media sites, reports The New York Times. The Madoff scandal frightened many wealthy investors and led them to seek alternate forms of financial advice that offered the safety of being involved with investors who are part of their community. Social media allows these investors to associate with similarly well-to-do people, which makes it a magnet for new wealth management services.

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Get An SEO Advantage With Your Bio

As your online presence becomes increasingly important, you can use your personal and professional biographies to boost your SEO power. SEOmoz outlines the best ways to turn your biography into an SEO-building opportunity.

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Three Ways To Avoid Violating Google’s Guidelines

Google has strict webmaster guidelines, and web developers would be wise to abide by them. MediaPost.com reported that when Overstock.com and Forbes recently overstepped their bounds, their violations resulted in the wrath of Google. Now, webmasters and SEOs are taking another look at their sites to make sure they’re not breaching Google’s guidelines. The following three tips can help ensure you stay on Google’s good side.

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Factor In Foursquare To Build Business

Now that social networking has become mobile, entrepreneurs are rapidly finding ways to leverage this “mobile networking” to boost their businesses. Foursquare, a virtual guide to the places and spaces nearby, is the most popular location-based mobile app with 7.5 million users in only two years. Foursquare lets users “check in” at local businesses through its smartphone app, which allows consumers to share their locations with friends and collect points and virtual badges. Many will travel far to visit a local business for deals and freebies, while others participate to gain credibility among their networked friends. For entrepreneurs, the benefit is having their business discovered by crowds of cyber-conscious consumers. Now, successful users are sharing how they built their businesses by the force of Foursquare.

1. Make Generosity A Priority – How did P.Y.T in Philadephia became one of the most visited restaurants in the country within the Foursquare community after only opening in August 2010? After the owner noticed patrons “checking in” on their smartphones, he offered his first Foursquare deal of a free beer for checking in. The response to the generous deal was dramatic and the eatery earned its 5,000th check-in after a few months. In February, the eatery logged 10,000th check-in. While the venture has cost 11,000 free beers and counting, the owner says the expense has paid for itself tenfold since most visitors come in for more than a free beer. The eatery plans to continue this deal with the belief that the more generous you are, the more you’ll be repaid by appreciative customers.

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Conversions And Clicks By The Clock

With consumers making more online purchases, marketers are closely tracking their shopping behaviors. Google recently introduced the third version of Google Commerce Search, a hosted enterprise product search that powers online retail stores and an e-commerce web site to provide a greater interactive experience for consumers. MediaPost.com reports that the updated version features instant search, product recommendations, local product availability and improved merchandising tools to help retailers develop promotions that can be displayed in banners beside related search queries. Now that retailers and advertisers have what they need to increase clicks, the question is when should they expect them?

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What Is The Value Of Facebook Fans?

The value of a fan can vary greatly from company to company, according to panelists at the South by Southwest interactive Festival. The only thing certain is that fans aren’t worth anything to a company that isn’t actively trying to engage them.

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[Infographic] – The Changing Scope of Advertising

In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers. While tracking the trends of today and tomorrow takes extensive research and insight, MDG has compiled this data into an enlightening infographic (learn more about infographics) that clearly paints a picture of advertising’s ongoing evolution.

(click image to view higher-res version)
The Changing Scope of Advertising [Infographic]

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America’s Favorite Spokescharacters

Spokescharacters capture the essence of a brand, but they also capture our hearts. To determine our favorite figures, E-Poll surveys 1,500 people aged 13 to 49 monthly regarding their awareness and opinions about various corporate characters. So which brand icons do we idolize?

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Eight Principles Of Advertising Ethics

The explosion of new media, new technologies, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only constant is the need for transparency. In response, the Institute for Advertising Ethics (IAE) was created to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business.

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