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76 Percent Of Consumers Want Ease In Website Design

76 Percent Of Consumers Want Ease In Website Design
More than three-quarters of consumers say that the most important element in website design is ease in finding what they want, according to recent research. Hubspot.com revealed why this information matters to marketers.

When developing a website, marketers should focus on consumer usability much more than visual presentation and “good looks.” Conversion rate should be the main concern, which is the result of people getting what they want out of your website.

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Why David Ogilvy Would “Like” Social Media

Why David Ogilvy Would “Like” Social Media
The late David Ogilvy is famed for his focus on the big idea, and no idea would have delighted him as much as the phenomenon of social media. Technorati.com explained why the advertising visionary would have been a fan of this modern means of communication.

1. It’s The Wonder of Word of Mouth – Mr. Ogilvy talked about the power of word of mouth decades ago, and social media is the ultimate form of it. It’s the spoken spark that influences and starts conversations about your brand, but it’s important to monitor every word if you want it to stay in your best interest.

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Facebook Shows 104 Percent Rise In Brand Campaigns

Facebook Shows 104 Percent Rise In Brand Campaigns
Recent research by TBG Digital revealed that the number of paid brand advertising campaigns rose 104 percent in Q2 compared to Q1. Clickz.com reported the details on these Facebook findings.

The fastest-growing marketing sector in Facebook advertising was retail with 36 percent of all impressions, followed by finance and credit card campaigns. The segments of jobs and education also made great gains.

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The 2011 Shift In SEO

The 2011 Shift In SEO
SEO has undergone major changes since its humble beginnings, and those shifts have affected everyone in the field.

Today, the role of SEO expert has evolved into the job of organic Web strategist. A major focus is on creating site engines that are simple to crawl and index. There’s also an emphasis on selecting the right keywords and using them effectively. In terms of content, it’s wise to use the company’s resources to develop relevant and shareable material while incorporating innovative features such as infographics, interactive tools and apps.

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Chrysler Brands Its Street And Racing Technology (SRT) Program

Chrysler Brands Its Street And Racing Technology (SRT) Program

MediaPost.com reports that Chrysler Group’s Dodge division plans to take its SRT marquee to the streets as a sub-brand. The SRT program is a unique factory speed treatment that was originally used mostly for the Dodge Viper, but will now be used to modify Chrysler, Dodge and Jeep vehicles.

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Six Tips For Better Email Design

Six Tips For Better Email Design

With the overabundance of email today, brands need a clear and consistent design for their email marketing messages if they want them to be engaging and effective.

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The Birth Of A Human-Centric Marketing Approach

The Birth Of A Human-Centric Marketing Approach
Image copyright One to One Global.

The traditional customer-centric approach to marketing has evolved into an inspired human-centric paradigm. This new approach views consumers as interactive communicators with highly personal views, with its success rate gauged by the strength of the customer relationship. This is in sharp contrast to the fading customer-centric approach that viewed consumers as passive participants and measured success by the amount of merchandise sold. Jeremi Karnell, president and chief marketing officer of One to One Global, examined this emerging marketing trend and discussed the human-centric highlights.

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Reaching Diverse Demographics Through Mosaic Marketing

Reaching Diverse Demographics Through Mosaic Marketing

While traditional multicultural marketing was based on targeting specific demographic groups, today’s cross-cultural marketing is focused on appealing to consumer similarities rather than their differences. The New York Times recently reported on this emerging trend and revealed how one of the world’s largest advertising agencies developed a division devoted to cultural communication.

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Infographic: YouTube Advertising

Infographic: YouTube Advertising

With two billion hits each day, YouTube has become the world’s most popular viewing platform, attracting a global audience to view videos at an ever-increasing rate. Knowing that all eyes are on YouTube, the Google-owned site has been able to position the viewing venue as a highly trafficked and highly profitable place for both advertisers and brand partners. The site’s move into mobile has attracted a solid fan following and turned YouTube into the top-trafficked video-viewing mobile website in the U.S. Of course, this only adds to its appeal in the eyes of advertisers.

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Quick Tips For Improving Your Content Right Now

Quick Tips For Improving Your Content Right Now

Content is the key to online marketing success, whether it’s for your website, email marketing, company blog, SEO or social media presence. Yet some marketers overlook the importance of original and compelling content, or simply don’t know how to create it. Hubspot.com offers nine simple strategies for improving your content today and developing better content for tomorrow.

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Oreo TV Commercial Rates High For Likeability And Memorability

Oreo TV Commercial Rates High For Likeability And Memorability

The recent Oreo commercial created for Father’s Day earned the unique distinction of being both consumers’ favorite commercial and most-recalled new commercial for the month of June, based on Nielsen ratings. AdAge reported on this rare achievement, as well as on the other commercials that caught consumers’ attention.

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Coca-Cola’s Refreshing Social Media Strategy

Coca-Cola’s Refreshing Social Media Strategy

Social media marketing is still relatively new, so digital marketers are always looking to learn from innovative implementers. Coca-Cola is one such company that has a unique approach to social media. SearchEngineWatch.com recently offered a closer look at the beverage giant’s successful social strategies.

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Green Advertising Goes For Shock Value

Green Advertising Goes For Shock Value

As green advertising has become more and more mainstream, agencies have raised the creativity quotient by developing powerful campaigns designed to shock and educate. These best green campaigns are witty, wild and winning awards while conveying their message in memorable ways. Ad Madness listed some of the great green ads that have left us in awe.

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Strategies For Social Content That Clicks – And Gets Clicked

Strategies For Social Content That Clicks – And Gets Clicked

Developing social content that is original, compelling and sharable can be very difficult unless you know how to identify the issues and ideas that spark your customers’ interests. WebProNews.com recently offered some savvy approaches to coming up with social content that continually grabs your audience’s attention.

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Five Savvy Ways To Market To Millennials

Five Savvy Ways To Market To Millennials

A recent study on what makes the millennial generation tick revealed enlightening findings about the best ways for digital marketers to connect with these young consumers. AdAge condensed the data into five useful ideas for making an impact on the millennial market.

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