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MDG Unleashes New Branding and Website for Golden Retrievals

MDG Unleashes New Branding and Website for Golden Retrievals

You can’t teach an old dog new tricks, but you can provide a dog-rescue operation with a new brand identity. This is exactly what MDG did for Golden Retrievals, a non-profit rescue organization dedicated to the rehabilitation and placement of Golden Retrievers in need. Formerly known as Island Retriever Rescue of the Palm Beaches, the organization was in need of branding and digital development, so our team came to the rescue by providing a brand-new image and a user-friendly website.

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The 2011 Transformation Of Google’s Search Algorithm

The 2011 Transformation Of Google’s Search Algorithm

While Google makes close to 600 search algorithm changes annually, a few major updates each year seem to have an enormous impact on the state of search. SEOmoz.com listed the most significant updates of 2011 to clarify the workings of the Web today.

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Amp Up Sales With Background Music

Amp Up Sales With Background Music
While background music in stores may seem to be just a pleasant diversion, numerous studies have found that it can have significant effects on sales. BusinessInsider.com revealed the following findings, which have many franchises singing a happy tune.

Slow Music Makes Customers Linger Longer – Lower-tempo music encourages restaurant diners to eat slower and ultimately order more. The same is true in grocery stores, where slower songs cause shoppers to take their time and buy more.

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The A-To-Z Guide For Using Images To Engage Followers

The A-To-Z Guide For Using Images To Engage Followers
Pictures are powerful things, designed to capture the eye, the heart, and the imagination. SocialMediaExaminer.com recently compiled an alphabetical list of ways to ensure that your digital images enhance your business while keeping the conversation going.

A – Adverts – Place ads for your business prominently on social media sites, such as the Facebook photo strip space where you can include links and calls to action.

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How Health Marketers Can Design A Helpful Mobile Website

How Health Marketers Can Design A Helpful Mobile Website
The explosive popularity of mobile devices can be attributed to the mobile Web’s unique power to provide consumers with on-demand information on any topic, including healthcare. As a result, consumers are rapidly acquiring tablets, smartphones and other mobile devices and increasing the time they spend on them. One would think that healthcare companies would be racing to develop mobile websites to capture this growing market, but relatively few have a functional and appealing mobile Web presence. For health marketers ready to make their mark through mobile, MediaPost.com offers some helpful hints to ensure that your mobile website looks good and performs very well.

1. Design Each Page For Both Horizontal And Vertical Viewing – People use mobile devices in various ways, so optimize your website to meet their unique needs.

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Six Strategies For Never Running Out Of Content

Six Strategies For Never Running Out Of Content

Content creation is a never-ending quest that calls for endless creativity and limitless resourcefulness. While it may seem like a daunting task, Smartblogs.com has six imaginative ways to ensure that you always fulfill that constant content management craving.

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Top Tips For More Effective iPad Presentation Design

Top Tips For More Effective iPad Presentation Design
iPads are becoming increasingly popular for presentations that deliver both real value and a real “wow” factor. But when it comes to designing the perfect presentation, there are no real rules for delivering maximum impact. Fortunately, there are ways to enhance your presentation by using smart iPad Web design strategies that deliver real results.

According to Gigaom.com, you may want to picture your presentation on the iPad but actually create it on a desktop. Remember that the iPad screen is 1024×768, so design your presentation with those dimensions in mind to avoid pixel problems. Also, the iPad is not very good for making edits, so perform your edits with ease on your desktop before you ultimately import it.

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76 Percent Of Consumers Want Ease In Website Design

76 Percent Of Consumers Want Ease In Website Design
More than three-quarters of consumers say that the most important element in website design is ease in finding what they want, according to recent research. Hubspot.com revealed why this information matters to marketers.

When developing a website, marketers should focus on consumer usability much more than visual presentation and “good looks.” Conversion rate should be the main concern, which is the result of people getting what they want out of your website.

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Why David Ogilvy Would “Like” Social Media

Why David Ogilvy Would “Like” Social Media
The late David Ogilvy is famed for his focus on the big idea, and no idea would have delighted him as much as the phenomenon of social media. Technorati.com explained why the advertising visionary would have been a fan of this modern means of communication.

1. It’s The Wonder of Word of Mouth – Mr. Ogilvy talked about the power of word of mouth decades ago, and social media is the ultimate form of it. It’s the spoken spark that influences and starts conversations about your brand, but it’s important to monitor every word if you want it to stay in your best interest.

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Facebook Shows 104 Percent Rise In Brand Campaigns

Facebook Shows 104 Percent Rise In Brand Campaigns
Recent research by TBG Digital revealed that the number of paid brand advertising campaigns rose 104 percent in Q2 compared to Q1. Clickz.com reported the details on these Facebook findings.

The fastest-growing marketing sector in Facebook advertising was retail with 36 percent of all impressions, followed by finance and credit card campaigns. The segments of jobs and education also made great gains.

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The 2011 Shift In SEO

The 2011 Shift In SEO
SEO has undergone major changes since its humble beginnings, and those shifts have affected everyone in the field.

Today, the role of SEO expert has evolved into the job of organic Web strategist. A major focus is on creating site engines that are simple to crawl and index. There’s also an emphasis on selecting the right keywords and using them effectively. In terms of content, it’s wise to use the company’s resources to develop relevant and shareable material while incorporating innovative features such as infographics, interactive tools and apps.

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Chrysler Brands Its Street And Racing Technology (SRT) Program

Chrysler Brands Its Street And Racing Technology (SRT) Program

MediaPost.com reports that Chrysler Group’s Dodge division plans to take its SRT marquee to the streets as a sub-brand. The SRT program is a unique factory speed treatment that was originally used mostly for the Dodge Viper, but will now be used to modify Chrysler, Dodge and Jeep vehicles.

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Six Tips For Better Email Design

Six Tips For Better Email Design

With the overabundance of email today, brands need a clear and consistent design for their email marketing messages if they want them to be engaging and effective.

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The Birth Of A Human-Centric Marketing Approach

The Birth Of A Human-Centric Marketing Approach
Image copyright One to One Global.

The traditional customer-centric approach to marketing has evolved into an inspired human-centric paradigm. This new approach views consumers as interactive communicators with highly personal views, with its success rate gauged by the strength of the customer relationship. This is in sharp contrast to the fading customer-centric approach that viewed consumers as passive participants and measured success by the amount of merchandise sold. Jeremi Karnell, president and chief marketing officer of One to One Global, examined this emerging marketing trend and discussed the human-centric highlights.

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Reaching Diverse Demographics Through Mosaic Marketing

Reaching Diverse Demographics Through Mosaic Marketing

While traditional multicultural marketing was based on targeting specific demographic groups, today’s cross-cultural marketing is focused on appealing to consumer similarities rather than their differences. The New York Times recently reported on this emerging trend and revealed how one of the world’s largest advertising agencies developed a division devoted to cultural communication.

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