Have you heard how hard Facebook has worked to promote its virtual reality Oculus Rift technology? The social media powerhouse set up pop-up stores all around the nation to offer personal VR demonstrations and create consumer demand for its new virtual reality headsets. After all, Facebook invested several billion dollars and expects to invest a whopping $3 billion more on Oculus Rift and really needs to see it pay off. That’s why they’ve taken to the streets to literally show consumers that their virtual reality headset provides an experience that can’t be missed. To see whether Facebook’s direct demos added up to consumer interest, Business Insider shared the reality of their promotion to see if it was offering real results.
Facebook used its pop-up stores to offer consumers a six-minute demonstration of the Oculus Rift to provide a taste of the technology that consumers may only have ever seen in video games or sci-fi movies, or not at all. Facebook is hoping to show consumers how the technology of tomorrow can become their very own reality today.
Today, brands can no longer buy into the idea that the customer experience doesn’t matter to their business. That’s because it’s become more important than ever and, unfortunately, brands don’t always deliver the kind of customer service and experience that consumers really want. This can cost them huge amounts of loyalty, sales, and revenue. Luckily, an infographic created by TimeTrade called, “Why Customer Engagement Matters: Create Customer Experience Excellence” revealed what consumers want in their customer experience and what they’ll do if a brand doesn’t deliver. MarketingProfs shared highlights from the graphic to show brands the big picture about the costs of the customer experience.
How Brands Are Wise to Wants Do brands really know what customers want in their brand experience? Interestingly, companies seem surprisingly in touch with the types of experiences customers crave. According to the infographic, a full 97% of U.S. corporate executives believed that customers waned a more personalized and efficient experience, and customers shared those sentiments. In fact, 92% of respondents reported wanting a more personalized customer experience, along with more helpful associates, and quicker customer service.
YouTube has already captured the majority of audiences looking for online video viewing, industry experts say that it could be time for the video channel to set its sights on the traditional TV viewing experience. By utilizing parent company Google’s quality collection of data and technology, YouTube could develop its own TV streaming service and gain control of TV’s enormous ad dollars. Business Insider shared an expert opinion of how YouTube could become the company to watch for TV streaming.
Playing into the Popularity of Streaming TV The industry has been buzzing that YouTube could already be developing its own TV streaming service. According to reports, YouTube is in the midst of creating a paid TV service that would let viewers watch YouTube videos on their TVs, laptops, smartphones, and tablets.
Countless research reports and case studies have shown that social media is not just important, but is essential to the success of your brand today. It’s rapidly evolving, with new channels and concepts continually emerging that vie for the attention of both consumers and marketers.
Why does social media deserve to be a top priority for brands of every size and scope? For one, it has overwhelming influence on most demographic markets and often drives purchase, brand loyalty, and social advocacy.
In 2017, marketers have a healthy assortment of tools and channels to reach, target, and directly connect with consumers. But healthcare marketers are faced with many more obstacles than marketers in other industries, which makes it extremely difficult to leverage their many of their marketing opportunities. From stringent regulations to a lack of technological understanding, healthcare marketers deal with serious rules and limitations every single day. While the healthcare industry is finally becoming more open to many of the latest marketing advances, marketers still have a way to go to gain the flexibility and access they need for the most effective communications. To shed light on the many challenges afflicting healthcare marketers this year, we’ve shared seven of the biggest problems they’ll need to endure.
1. Ailing Digital Marketing Investment Most U.S. consumer industries spend billions of dollars on digital marketing. But Econsultancy.com reported that healthcare and pharma marketers only spend approximately $1.4 billion on digital advertising. This demonstrates how the healthcare industry lags far behind other industries in digital marketing investment.
When it comes to increasing brand recognition and expanding your online audience, Facebook is an unparalleled social media marketing platform. The network previously offered ad placements on Facebook, Instagram, and their “Audience Network.” Now, the company has added a new and powerful advertising feature into the mix: allowing businesses to place ads on Facebook Messenger.
After successful tests in Australia and Thailand, Messenger Ads will soon be available to all advertisers across the globe. The goal of the rollout is to help businesses increase both customer satisfaction and brand awareness when marketing on Facebook. Users still will be able to hide or report ads they don’t wish to see, while marketers will be able to reach current and potential customers more easily.
According to the “State of Marketing” report from Salesforce, 82% percent of marketers think that social media marketing is central to their business. And 75% were generating ROI from the channel. Over the past year, the perception and usage of social media marketing has tripled among marketers surveyed for the report. This has been attributed to savvier strategic planning, smarter social platform use, and better paid media capabilities. Yet credit unions and other financial institutions still have a difficult time adopting and adapting to social media. But when it’s properly planned and executed, social media can be a very effective and efficient means of customer acquisition, member engagement, and community outreach. CreditUnionTimes.com shared six strategic ways for credit unions to cash in on social media.
1. Invest in a Proper Plan If you fail to plan, then plan to fail. Don’t bother getting started with social media if your credit union only plans to post an occasional social link because you won’t get anything out of it. Social media doesn’t happen on its own. It takes consistent attention and quality content. Most of all, social media demands a proper plan that aligns it with business goal and then continuously support them. If your credit union is committed to increasing member growth, driving loan opportunities, or improving the brand’s standing, then social media is well worth the time and effort.
Even though Pinterest only started offering paid advertising two-and-a-half years ago, the social platform is already ready to rival social powerhouses like Google and Facebook for the attention of big-brand advertisers. And as the popular platform gets in on the advertising action, Pinterest’s president Tim Kendall shared a sneak peek at what the channel has in store for brands and marketers in 2017. Adweek.com featured the details of Pinterest’s plans for earning the business of marketers and brands.
Quality Is More Important Than Quantityfor Pinterest Pinterest looks forward to continuing its popularity and increasing its success this year. While some marketers and brands may assume that the platform isn’t as strong as Facebook or Instagram, because it has fewer active users, the company thinks that quality is more important than quantity when it comes to user base. That’s because research repeatedly shows that women are the primary decision-makers in the household. And with Pinterest’s huge female audience of all ages, Pinterest reaches a full 80% of Facebook’s female monthly audience and more women than other platforms like Snapchat and Instagram.
By now, it’s old news that Facebook dominates media, but now TV stations are increasingly becoming aware that the social media powerhouse might take complete control of their TV news audience. Before digital media, TV stations were one of the only sources people had for the latest news coverage. But with the explosion of digital media and it’s real-time reporting nature, TV news viewers have been increasingly tuning out TV for their news coverage. Instead, they’re getting most of their national, regional, and local news from the social media giant. As Facebook continues to grow, TV stations are worrying and wondering if Facebook will become the only channel people choose for news. MediaPost shared more on Facebook’s massive threat to both ratings and ad revenue for TV station news.
Most TV stations have only developed a mediocre online presence. They haven’t embraced digital, social, and mobile channels as much as they probably should have. As a result, they’re constantly losing market share as more and more people are depending on digital for everything in their lives, including their news coverage.