Exploring your personal creativity is the focus of Creation Station, a new monthly program at the Boca Raton Museum of Art. The Sun-Sentinel recently reported on how this arts and crafts experience is helping families develop a love of art.
“The premise of the Creation Station is to make the visual arts more accessible and to engage intergenerational families in a playful and educational manner,” said Claire Elisabeth Clum, the museum’s curator of education.
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MDG has enhanced the brand image of TGI Office Automation by developing a new logo, brochure, and soon-to-be launched website for the well-established office technology company. Based in Brooklyn, New York, TGI also has locations in New York City, Long Island, New Jersey, and South Florida.
Renowned for providing world-class business solutions and personalized customer service, TGI focuses on customization rather than duplication, to provide intelligent business resources that will streamline workflow, improve productivity, maximize security, and reduce waste for its customers, whether small or global. TGI’s individualized service is based on the premise that solutions begin with a handshake and evolve with unparalleled customer support.
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In 2011, Twitter seemed to be at the center of everything, from world events to technological advances. Mashable.com recently offered a look back at how the microblogging service became a major player.
Twitter became a global sensation when this summer’s protests in Egypt took a violent turn. Despite a highly censored regime, Twitter allowed bystanders to share the shocking events with the world by serving as a means for posting photos, videos, and other images of the devastation.
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While search engines and the Web are the leading sources of local business information, a large number of people still depend on traditional newspapers to find this data and a surprisingly small number turn to social media for these details. These findings are the result of a new survey from the Pew Internet & American Life Foundation of 1,000 U.S. adults polled by telephone this past January. SearchEngineLand.com outlined the revealing results.
The survey showed that the Internet was the top choice for finding information about bars, restaurants, and clubs, with 38 percent of respondents using search engines and 17 percent using specialized websites. Only 3 percent relied on social media. Traditional media was also popular for these dining-related searches, with 31 percent of respondents depending on newspapers, 23 percent trusting word of mouth, and 8 percent turning to television.
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While some think that affluent Americans don’t have the time or interest for social networking, the September 2011 Affluent Barometer survey showed that this audience has been extremely active on online social networks for years. MediaPost.com revealed the results that show just how popular these platforms are with Affluents.
According to the survey, 60 percent of Affluents reported visiting Facebook during the previous month for an average of almost five hours per week, with 60 percent of these users visiting the network at least once a day. Twitter was used by only ten percent of Affluents, but these users spent an average of six hours per week on the network. As expected, younger Affluents were more involved in online social networking and logged on an average of more than eight hours weekly.
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B2B commerce is evolving every day and becoming increasingly more consumerized. The digital revolution has brought greater demand for high-tech products with mobile and social features, while reducing the desire for direct sales interaction. For a look at what’s ahead for B2B sales, Mashable.com compiled a list of what’s in store in 2012.
1. Customer Engagement Will Take Precedence – The dwindling desire for sales contact will cause companies to work harder to maintain customer engagement. Watch for businesses to get directly involved in customers’ sales strategies in an effort to sustain engagement throughout the sales cycle.
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From ancient ads to online videos, advertising has experienced countless transformations in the quest to promote and persuade. Spreading the word to the world has evolved with the ages, with Egyptians carving their ads into steel, the arrival of autos bringing in billboards, and the ‘40s featuring the first TV spot. Ads soon hit the airwaves with contests and controversy, then swiftly took a digital direction. So much has transpired in this advertising age and it’s all been displayed in this infographic from Infolinks. It paints a picture of our advertising past and shows how far communication has come.
To create infographics to increase brand awareness and create back links for optimal search engine optimization, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
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MDG has created a new advertising campaign geared toward the acquisition of dental practices for Dental Care Alliance, one of the largest dental practice management companies with more than 85 locations in eight states. The goal of the campaign was to reach dentists who are realizing that the stress of operating a dental practice can suck the life out of them, then communicate that Dental Care Alliance can give them their lives back. That message inspired the tone of the campaign.
The strategy for the dental acquisition campaign was based on the shock value of using images of tombstones and the Grim Reaper to symbolize to dentists that running a practice can have negative effects on their lives. The ads cryptically, yet cleverly, convey that the stress associated with the enormous capital needed for equipment and staff, along with the tremendous amount of time consumed in running the business rather than focusing on patients, can make them feel like their lives are slipping away.
That dark imagery is quickly lightened by upbeat messaging that expresses how Dental Care Alliance can save their lives and their livelihoods through its dental practice acquisition options. By relating to the anxiety of running a dental practice, then offering a life-changing solution, the advertising conveys to dentists that they have plenty of good to reap by becoming affiliated with Dental Care Alliance.
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Mobile traffic to newspapers experienced a substantial rise in September, compared to the same month a year ago, according to a recent report from the National Association of Newspapers. MediaPost.com reported that mobile content page views rose 65% for more than 20 newspaper publishers compared to the same month last year. Numerous newspapers even cited triple-digit page view increases throughout their mobile holdings. This report follows a recent Pew study that stated apps from preferred news organizations were considered more trustworthy among users. All of this will be welcome news to newspapers who have been striving to gain acceptance of their traditional offerings from a digital audience.
To discover mobile marketing strategies to increase traffic to your website, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
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At the GoGreen convention in Phoenix, companies were warned not to make false claims about how green their products are in an attempt to gain market share. The New York Times reported on how consumers are protecting themselves and others against this dirty practice called greenwashing.
In an effort to determine the validity of today’s increasingly common green advertising, the Greenwashing Index was established four years ago. This is a website where consumers can rate and report companies that are honestly trying to improve the environment, as well as expose those that are just trying to save money or make aesthetic changes that have no real environmental impact.
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LinkedIn has recently updated its company page feature to help members become more involved and connected on the network. SocialMediaExaminer.com offered advice on making the most of the newest networking features.
1. Use New Features to Enhance Your Company Page – Your LinkedIn company page can be more engaging and effective by enabling you to integrate media-rich content, add detailed company descriptions, and include status updates.
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We all have our favorite websites, but do you know what powers their performance? Open source software is driving much of the Web today with most major companies using at least some open source software to run their businesses. Open source is both a mindset and a methodology that promotes public accessibility, a collaborative spirit, and a unified environment for digital development. While its usefulness and reliability are paving the way for its bright future, its history has been highlighted in this informative infographic by Killer Infographics. Since sharing is the essence of open source software, please share this fun find with all your favorite Web developers.
(click image to enlarge) via SourceNinja
To discover how infographics can enhance your SEO and ranking results, contact MDG Advertising today at 561-338-7797.
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While employee handbooks are used by many businesses, most don’t include information on how employees should properly deal with customers and best represent the company. OpenForum.com compiled a list of seven important customer relations lessons that are important to add to your employee training.
1. What Makes Us Different – To stand apart from the competition, it’s important for your staff to know why your brand is unique. Explain the benefits and differences of your products, services and philosophy and then have employees practice reciting them in a sales setting.
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Are you missing out on today’s most powerful and profitable marketing tool? If your business isn’t using social media, then you’re throwing away virtually millions of opportunities to connect, communicate, and create priceless relationships with consumers. So what are you waiting for?
According to MediaPost.com, the 2011 Chief Marketer Social Marketing Survey revealed that 78% of respondents from B-to-C companies use social media to reach their audiences, while another 13% plan to incorporate social over the next year. Plus, 68% of B-to-B respondents use social media in their marketing, with 15% planning to start in the near future.The fact is, if you’re not leveraging the power of social media, your competitors may be having the last laugh as their savvy social initiatives make them the first and only choice.
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In an effort to gain consumer attention in a cluttered online landscape, marketers are increasingly using infographics to provide colorful visual representations of previously lengthy text. AdAge.com explained what’s driving the popularity of these pictures and why infographics have become today’s virtual “Uzi” in the arsenal of digital marketers.
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