MDG Blog

MDG Advertising selected to work with Gunster

Boca Raton, Fla. June 3, 2010 — MDG Advertising has been retained by Gunster, for branding and marketing services. The agency will be working on the law firm’s service overview collateral, as well as the collateral for each of its practice groups.

The firm has recently gone through a name transition from Gunster, Yoakley & Stewart to Gunster. In doing so, they realized the need to update their communications material including brand standards and collateral and they will be launching an updated website. MDG Advertising will be working with Gunster as they continue to refine their brand message, logo and standards.

CONTINUE READING THIS CONTENT »

Credit Union Marketing: IBM Southeast Employees’ Federal Credit Union Auto Loan Promotion Exceeds Expectations!

IBM Southeast Employees’ Federal Credit Union offers Auto Loans with rates as low as 3.25% APR.

CONTINUE READING THIS CONTENT »

MDG Advertising selected as agency of record for the Florida Regional Center

Boca Raton, Fla. – June 2, 2010 – Florida Regional Center, based in Palm Beach Gardens, FL, has selected MDG Advertising to handle their communications and marketing. The agency will be responsible for all aspects of marketing including branding, logo design, collateral, online communication and trade show promotion.

The newly founded Florida Regional Center provides investment opportunities to foreign nationals that help to fund Florida real estate development projects through the U.S. government EB-5 Visa Program.

CONTINUE READING THIS CONTENT »

Franchise Marketing: Coverall Named As Finalist In The 2010 American Business Awards

Kudos to Coverall Health-Based Cleaning System for being selected as a finalist in the 2010 American Business Awards (Stevie® Awards) in the categories of Marketing Campaign of the Year – For a Service and Most Innovative Company of the Year – Up to 2,500 Employees.

CONTINUE READING THIS CONTENT »

MDG Scores High with Hammon Park Teacher Email Campaign

Everyone knows the “three r’s” of learning, but it looks like MDG has added a fourth one with a recent email campaign targeting teachers. Response.

MDG’s assignment was to promote an initiative between Hammon Park in Lake Worth and the School District of Palm Beach County that provides teachers at Title 1 schools with substantial grants toward the purchase of a brand new townhome or condo in the Hammon Park residential community. Our team took on the task by developing an informative email targeted to these Title 1 school teachers that explained the highlights of this valuable offer and encouraged teachers to register by visiting our specially designed teacher website, www.hammonpark.com. Our team structured this website to feature information about the incentive, along with a prominent Registration Box to allow teachers to join the waiting list for this opportunity.

When it came to the response, we were certainly overachievers as the results were truly outstanding. Within the first few hours of sending out 6,384 emails, we achieved: CONTINUE READING THIS CONTENT »

An Exhilarating Experience Was Had By All, Courtesy Of MDG & Tesla Motors

CONTINUE READING THIS CONTENT »

Multimedia Marketing for IBM Southeast Employees Federal Credit Union Certificate Promotion. Fourth In A Series Of 8.

Click the clapper to view today’s featured trailer “Checks and Balances”.

CONTINUE READING THIS CONTENT »

MDG to Compete in National ADDY Awards after Winning Distinction in American Advertising Federation’s Fourth District

National ADDY Awards, here we come! MDG was announced as a finalist in this premier national competition after winning prestigious Gold and Silver ADDYs at the American Advertising Federation’s (AAF) Fourth District ADDY Awards held in Tampa on May 1. The Fourth District represents more than 2,000 advertising professionals in Florida and the Caribbean.

MDG was recognized with a Gold ADDY for our consumer ad campaign for Coverall and a Silver ADDY for our interactive Escher press release for the Boca Raton Museum of Art.

CONTINUE READING THIS CONTENT »

Credit Union Marketing: MDG Hits A Grand Slam for IBM Southeast Employees’ Credit Union

MDG Hits A Grand Slam for IBM Southeast Employees’ Credit Union

Every Spring, IBM Southeast Employees’ Credit Union steps up to the plate with rewarding incentives for all of their financial services. At MDG, we stay on the ball by developing creative credit union marketing concepts that play off their promotions with a play on the season.

And when we think of Spring, we think of baseball. So for their Home Equity Line of Credit promotion, our team ran with the “home” concept to develop a “Safe at Home” poster, flyer and insert. To further drive home the idea, a special offer gives the first 50 applicants the chance to receive two baseball tickets to a local baseball game.

CONTINUE READING THIS CONTENT »

Coverall Garners Accolades from World Franchising Network and Military Times EDGE Magazine for Military Vet Franchising Opportunities

Boca Raton/Florida | April 2010

CONTINUE READING THIS CONTENT »