A new report from Forrester reveals that marketers must focus on interactive integration and regularly updated content in order to succeed. MediaPost.com provided insight on these modern marketing findings.
“Interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media,” said Sean Corcoran, senior analyst at Forrester.
To accomplish these goals, marketers must create strategic plans that emphasize consumer responsiveness that encourages consumer interaction. They also need to provide content that is continually fresh in order to maintain consumer engagement and build relationships.
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Mr. Corcoran also noted that while conversations with consumers are important, content is more sharable and it feeds the search engine results that lead to higher traffic and sales. Most importantly, he said that marketers must turn interactivity and content into priorities as soon as possible if they want to maximize the effectiveness of their digital marketing.
Check out MDG Advertising’s infographic : Where Is Inbound Marketing Headed?
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