There’s no denying that digital advertising has an impact on the minds of audiences, and now a new study gives insight into the minds of marketers to reveal that they deem social media ads and native promotions to be the most effective forms of digital advertising. The study showed some surprising findings about media selections and emotional connections. For instance, approximately three-quarters of marketers surveyed had used social media ads, email marketing, and native ads in previous campaigns. Yet while half of them thought that both social media and native ads had met their digital goals, only one-third felt the same about their email efforts. It’s important to note that the study was based on 300 marketers from Fortune 5,000 companies in 17 business categories, with only 11% from retail where email has proven especially effective.
So while the results reflect just a small sampling, they still reveal some larger trends determining the direction of digital marketing. For some highlights and insights from the marketing study, check out the infographic in Adweek.com.
- According to the graphic, a whopping 88% of marketers surveyed said that the potential to make emotional connections through digital ads would drive them to spend more money on digital ads for branding.
- When asked why they wanted to make emotional bonds through digital ads, around 70% of respondents explained their aim was to build brand recognition and boost brand loyalty, while 61% were driven to drive purchase decisions.
To see more of their marketing findings, including perceptions on programmatic platforms, see the infographic.
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