Demonstrating the increasing impact of social media on search engine optimization, SEOmoz recently acquired the Twitter analytics company, Followerwonk. SEOmoz has been looking to getting involved in the unique technology offered by Followerwonk, which allows users to analyze followers, tweets, and locations in order to optimize posts, as well as track the connections of individuals deemed highly influential. MediaPost.com reported on the details of the digital deal.
Search engines have been steadily incorporating social media factors into their rankings over the last few months and industry experts expect social content to become much more integrated with search in the future.
“We’ve seen strong correlations between organic rankings and social signals, such as likes and shares,” said Larry Kim, founder at WordStream. “Whenever we have a new article with a decent amount of social interaction, it seems to catapult the page to the first page of results for keyword searches directly related to the post.”
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To emphasize the relationship among social media sharing, Twitter tweets, and inbound links, SEOmoz recently released data from HubSpot that showed how those receiving tweets averaged more links. Similar findings were seen with LinkedIn and Facebook shares. Clearly, the integration of social media with search engine optimization is redefining the way that digital marketers achieve real results.
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Read more at MediaPost.com.