Consumers were consumed with Instagram in 2014, and this online obsession paid off for some brands that learned to leverage its video value. This social media space was so big for brands that a weekly chart listed the branded Instagram videos that were most favored by fans. Soon, all the big brands got in on this race and the leaders were listed in eight groups, from high-end fashion to high-speed cars, plus two wild-card segments each week. And once 2014 came to a close, the biggest branded-video hits were ranked by their total likes and comments in an Adweek/Shareablee infographic. To see which branded Instagram videos were the ones to watch in 2014, Adweek.com listed the leaders.
- Best Beauty Brand: NYX Cosmetics
- Reigning Retail Brand: LuisaViaRoma
- Favorite Fashion Brand: Billabong
- Top Consumer Electronics Brand: GoPro
- All-Star Auto Brand: BMW
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