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Study Shows Most Shared Video Ads in Entertainment Vertical

Ad campaigns for entertainment such as movies, TV shows, and video games had the most online video shares during Q1 2013. This was a key finding from a recent report by video tech firm Unruly that analyzed the top trends in video advertising from content on 1,300 brands across all verticals. Consumer packaged goods (CPG) had the next highest number of online video shares due to popular ads like Budweiser’s “Brotherhood” campaign, which was the number one ad shared during the Super Bowl. This Budweiser campaign ended the advertising reign of automotive brands during the Super Bowl and relegated auto ads to just two of the top five most-shared ads during the big game. Finally, technology ads were the third strongest vertical for online video shares due to appealing commercials from Microsoft and Google.

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MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video advertising, Web design and development, content marketing, social media marketing, and SEO. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797. To learn more about how video can bring buzz to your brand, click on “7 Quick Tips for Better Video SEO.”


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