Sunscreen Ad Revealed Only When the Sun Comes Out

Some may call it a sign of our digital times, but recently reported on a new Brazilian billboard for Nivea sunscreen that reveals its message only when exposed to the sun. Located in the sun-worshipping city of Rio de Janeiro, the billboard is comprised of 1 million white beads that become a colorful mosaic design of a woman on the beach when the beads react to UV rays. The only part of the billboard that doesn’t convert to color is the white letters of the tagline that are covered with Nivea sunscreen. During the night, the mosaic is replaced by a stark white background and the tagline. It’s truly a work of art and science, so take a look at this innovative billboard that only hints at the digital possibilities on the horizon.

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MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include  branding, digital marketing, media planning and buying, TV and radio advertising, outdoor, video marketing strategies, Web design and development, email marketing, social media marketing, and SEO. View MDG Advertising’s creative marketing portfolio.



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