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Terry Crews Makes Muscle Music (And You Can, Too) for Old Spice – Video Advertising

Old Spice is flexing its viral marketing muscle once again with a new interactive video, Old Spice Muscle Music, featuring the brawny and brash Terry Crews. In the video, musical instruments are connected to Crews’ muscles and each time he flexes, one of the instruments plays. His flexing of multiple muscles results in a symphony of sounds. As if watching the video weren’t enjoyable enough, viewers can actually use their keyboards to play their own music by selecting which muscles to flex. Tim Nudd at recently featured the interactive Vimeo video, which is a collaboration among numerous creative powerhouses. Check out the video marketing masterpiece at

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MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital advertising, print advertising, media planning and buying, radio and TV advertising, video advertising, Web design and development, email marketing, social media marketing, and SEO.



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