The Changing Economics of Google AdWords [Infographic]

Economics and Google

The stunning $10.3 billion in advertising revenues generated by Google in Q3 of this year indicate an impressive 16 percent year-over-year increase. This shows that the world’s leading search engine is also a search advertising powerhouse producing billions of dollars for both advertisers and the economy. To explain the figures and findings behind Google’s search advertising standing, posted this interesting infographic created by WordStream. It first features the metrics that matter most to marketers, from impressions to clicks and conversions. These facts are followed by the top 10 industries investing the most in Google ads, which are broken down by the same statistics for their respective industries. It also lists the top five advertisers for each industry category. Supplementing the infographic are details on the ways this research was conducted and how the data was collected to provide a complete and current analysis of the state of search advertising on Google.

Now, take a closer look at this picture of profitability.

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