The Evolution Of A Consumption Revolution

While the 20th century was characterized by ego-centric consumption, the 21st century has introduced collaborative consumption, which is the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting and swapping, redefined through the latest technologies and peer communities. The new book, What’s Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers, outlines the rise of this new communal system that is connecting consumers on a global scale. Watch this online video production to see how the spirit of sharing is shifting our thinking, as well as our priorities.

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