While the 20th century was characterized by ego-centric consumption, the 21st century has introduced collaborative consumption, which is the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting and swapping, redefined through the latest technologies and peer communities. The new book, What’s Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers, outlines the rise of this new communal system that is connecting consumers on a global scale. Watch this online video production to see how the spirit of sharing is shifting our thinking, as well as our priorities.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Like what you are reading?
Follow MDG Advertising and always be in the know.