As opposed to the way that broadcasting is based on sharing information with large audiences, the new marketing trend of narrowcasting is about tailoring and targeting information to a more select group of recipients. Today, narrowcasting is emerging as a strong alternative marketing method capable of achieving far greater reach and much higher engagement levels than traditional broadcasting. Text message marketing is a prime example of narrowcasting since it sends messages out to a targeted group of individuals, as opposed to the mass-market messages broadcast via Facebook and Twitter. Mashable.com recently posted an insightful infographic by Mogreet that demonstrates how narrowcasting can make a big difference in marketing performance. It shows that a whopping 98 percent of text messages are opened, while 84 percent of Facebook news feed stories are never even viewed, and 77 percent of tweets are completely overlooked. It also indicates that most people look at their smartphones 150 times per day, while only 58 percent of Facebook members log in on a daily basis, and 57 percent of people check their email fewer than four times a day. For further statistics on the strength of text message marketing, check out the following infographic.
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MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, media planning and buying, TV and radio, Web design and development, email marketing, text message marketing, social media marketing, and SEO.