The last year brought a stream of brilliant TV advertising, from the wild and wacky to the touching and truthful. To offer some inspiration and motivation for advertising in 2014, HubSpot.com searched and surfed to find these 10 TV stars.
1. Dodge Durango Made News
No matter how many times Dodge rolls out Will Ferrell, his Anchorman character drives home the laughs.
2. Geico Had Its Day
Moving from geckos to camels may have seemed wild, but Geico got over that hump through the power of dry humor.
3. AT&T Called Upon Kids
It may have a familiar ring by now, but AT&T’s candid kids concept continues to speak to consumers.
4. Guinness Toasted Friendship
Guinness brewed up a tasteful tribute that raised a glass to friendship and character.
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It may have been a stretch from past campaigns, but Volvo used actor Jean Claude Van Damme to prove that strength and endurance can define one’s reputation.
6. GoPro Saved the Day
GoPro was the picture of compassion in this heartwarming ad that brought their HD camera out of the bag.
Skype showed that friendship spans the miles in a spot that connected with viewers everywhere.
8. Apple Remained the Teacher
Apple put its best face forward in an iPhone ad that put a smile on people’s faces.
9. Evian Got Us in Touch with Our Inner Child
The luxury water brand gave new life to the dancing baby meme in a spot that grooved with viewers.
10. GoldieBlox Was Just Right
GoldieBlox was in the pink with an ad that played on girly stereotypes.
While these ads were the ones to watch in 2013, they will hopefully inspire more must-see spots in the coming year.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, Web design and development, online video advertising, email marketing, content marketing, social media marketing, and SEO. For the latest trends in TV advertising, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.