Twitter Starting to Share New Promoted Video Feature with Brands

Twitter Starting to Share New Promoted Video Feature with Brands Everyone is watching Twitter now that it’s testing a new video-viewing feature called Promoted Video. This new Twitter tool was developed to deliver targeted video ads directly into users’ timelines and streamline their playback into a single-tap experience. While Twitter’s Promoted Video platform is still in beta testing and only a few partners have played with this playback tool, months of their testing and feedback has revealed an increase in the engagement and effectiveness of their videos viewed on Twitter. featured more on how this tool can benefit brands.

This Promoted Video platform follows Twitter’s Amplify program, which enabled brands to set up their digital ad campaigns around specific TV events.

Now, this new platform will allow brands to better circulate video ads on Twitter and then measure the reach and results of their content. Twitter’s advanced analytics service will monitor the performance of each video ad and then provide brands with a breakdown of their video completion percentages and organic vs. paid video views. Then, advertisers can use these analytics to tweak their Twitter video ads for maximum performance.

In addition to making ads more effective, the platform will also make them more efficient by using a cost-per-view ad-buying model that will only charge advertisers when users push play.

Like what you are reading?

Follow MDG Advertising and always be in the know.

This Twitter tool was created to provide advertisers with more engagement, effectiveness, and value for their video ads. But the social media site is also planning to expand the service to select content publishers and verified users as a way to bring more satisfying and shareable video to viewers.

And Twitter is excited to be testing this new platform. According to their blog, “Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter.”

Discover new tactics for advertising on social media. Contact MDG Advertising today at 561-338-7797 or visit

MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, infographic development, email marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit


Google Partner