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Twitter Tries Out “Follow” Feature

Twitter Tries Out “Follow” Feature reports that Twitter recently introduced a “follow” button that will let users instantly follow a specific feed or Twitter account. This button is currently featured on 50 publishing sites, including The Wall Street Journal and Huffington Post.

This new button is receiving a mixed reaction with some fans looking forward to the convenience of following any Twitter account with a simple click, while others worry that it will add another button to an already cluttered panel of options.

Regardless, Twitter’s new button is intended to expand its presence on the Web while benefiting publishers and brands by keeping users connected to their content.

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“Twitter has hundreds of millions of registered users, but actually relatively few active users,” remarks Business Insider. “To become a truly mass market service, Twitter must get its users engaged. And the key to engagement, in turn, is to get them to follow the right accounts.”

Read the MediaPost article.

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