The London Games start today and many advertisers are leveraging the outstanding marketing exposure of this global sporting event. Whether playing on the hopes of the athletes or the anticipation of the crowds, this year’s TV advertising has taken these popular Olympic themes and managed to spread of the spirit of the Games while tastefully promoting products. Adweek.com recently compiled the best of this year’s Olympics-oriented ads. From the uplifting approach from Visa to the touching tone from Procter & Gamble, take a look at these nine creative TV commercials that capture the thrills and goals of the Games.
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MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, advertising campaigns, digital marketing, print advertising, direct mail marketing, media planning and buying, radio and TV advertising, video, Web design and development, email marketing, social media marketing, and SEO.
Read more at Adweek.com.