Discovery.com reports that Vitaminwater is equipping its bus shelter advertisements with phone charging stations in a nod to the energy-enhancing powers of the beverage. The ads will be placed in New York, Chicago, Boston and Los Angeles with accompanying 5-volt battery USB ports that let passersby charge their smartphones, iPods and gaming devices with ease.
This innovative campaign is the creation of Crispin Porter + Bogusty, a Miami-based advertising agency known for its ground-breaking creativity. In 2009, the agency caused a similar stir with its Got Milk? campaign that filled bus stations with the smell of fresh-baked cookies. This latest campaign for Vitaminwater goes to show how creative marketing can really get consumers charged up.
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