Consumers bent over backwards to get the new Apple iPhone 6, but soon learned that the smartphone may be susceptible to bending under extreme force. Apple and the media quickly set the record “straight” by stating that only nine complaints had been received and that subsequent tests showed that the phones were not as bendable as believed, with Consumer Reports stating that phones could withstand 90 to 110 pounds of pressure before bending. But this didn’t stop some brands from having a jab-filled bender on social media over this supposed Bendgate. Imgur.com posted on how big brands were bent on taking out a bite out of Apple.
Fellow mobile makers LG, Samsung, HTC, and Nokia used the bending blunder to promote the resiliency of their own phones.
— LG USA Mobile (@LGUSAMobile) September 24, 2014
Candy brand Kit-Kat joked about their bar’s own bent for bending.
Pringles proudly cited the natural curve of their chips to show that a bend can make a brand.
Like what you are reading?
Follow MDG Advertising and always be in the know.
— Pringles (@Pringles) September 25, 2014
And Heineken flexed its manly muscle to tell Apple that a little bend is no big deal.
MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, mobile marketing, social media marketing, and SEO. To discover the latest trends in branding and advertising, contact MDG Advertising today at 561-338-7797.